2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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Platforms used by those with 3<br />
to 4 years experience<br />
Nearly all marketers with 3 to 4<br />
years of social media experience<br />
use Facebook (96%).<br />
This group is also very active with<br />
blogging (70%).<br />
Platforms used by those with 4<br />
to 5 years experience<br />
As marketers gain experience,<br />
their marketing efforts seem to<br />
expand across all major social<br />
platforms.<br />
Platforms used by those with<br />
more than 5 years experience<br />
Those with the most social media<br />
marketing experience also put the<br />
highest focus on LinkedIn (92%)<br />
and blogging (78%).<br />
A significant number are also<br />
podcasters (19%) when compared<br />
to those with less experience.<br />
<strong>2013</strong> Social Media Marketing SocialMediaExaminer.com Page 25 of 43<br />
Industry Report © <strong>2013</strong> Social Media Examiner
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