Revenue - Trimble
Revenue - Trimble
Revenue - Trimble
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Total available guidance market is large,<br />
and penetration to date is small<br />
Examples of total available market estimation variables:<br />
•Less than 20% penetration rate by all competitors, sales cumulative over time<br />
•Some of <strong>Trimble</strong>’s assumptions on total available market (TAM):<br />
•Assumes 7-10 year vehicle life<br />
•Tractors >100 hp<br />
•Might not count harvesters & sprayers, assuming reuse of equipment between the vehicles<br />
•Sources – Association of Equipment Manufacturers (AEM), and similar publications
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