02.06.2013 Views

mit_impact_full_report

mit_impact_full_report

mit_impact_full_report

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Percentage of Revenues<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Competitive Edge, Obstacles to Success<br />

The Role of MIT Alumni Companies in the U.S. Economy<br />

Figure 12<br />

Spending on R&D and Marketing in MIT Alumni Companies<br />

The recent survey of MIT alumni entrepreneurs<br />

has generated some interesting insights into these<br />

knowledge-based companies and what gives them a<br />

competitive advantage. The survey listed competitive<br />

factors and asked respondents to rank each of them<br />

in importance. The most frequently cited factors<br />

perceived as vital to competitive advantage were:<br />

(1) superior performance, (2) customer service/<br />

responsiveness, (3) employee enthusiasm,<br />

(4) management expertise, and (5) innovation/new<br />

technology—all ahead of product price. Although<br />

price is not unimportant (it is hard for a company to<br />

compete if its price is unreasonable), if a startup has a<br />

cutting-edge product with outstanding performance<br />

and good customer service, it reasonably can charge<br />

a premium.<br />

All<br />

Aero/Astro<br />

Architecture<br />

Biomed<br />

Chemicals<br />

Consumer Products<br />

Consult<br />

Electronics<br />

Energy<br />

Finance<br />

Law, Misc.<br />

Machinery<br />

Publishing<br />

Software<br />

Telecom<br />

Other Services<br />

Other Mfg. R&D<br />

Marketing<br />

In the aerospace industry (where government is<br />

the major client), price is the second-most important<br />

factor (behind superior performance). Price is least<br />

important to finance and consulting firms. Time to<br />

market is particularly important in electronics and<br />

instruments, software, and aerospace, and least<br />

important in management consulting and finance.<br />

Innovation, new technology, and time to market are<br />

particularly important to founders who graduated in<br />

the last fifteen years.<br />

Eighty-five percent of the alumni entrepreneurs<br />

<strong>report</strong>ed association with MIT as having helped boost<br />

their credibility with suppliers and customers. Fiftyone<br />

percent of the entrepreneurs also felt that their<br />

association with MIT helped in acquiring funding.<br />

Had we studied alumni entrepreneurs from Stanford<br />

University, Cal Tech, or other research-intensive<br />

ENTREPRENEURIAL IMPACT: THE ROLE OF MIT 23

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!