mit_impact_full_report
mit_impact_full_report
mit_impact_full_report
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Percentage of Revenues<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
Competitive Edge, Obstacles to Success<br />
The Role of MIT Alumni Companies in the U.S. Economy<br />
Figure 12<br />
Spending on R&D and Marketing in MIT Alumni Companies<br />
The recent survey of MIT alumni entrepreneurs<br />
has generated some interesting insights into these<br />
knowledge-based companies and what gives them a<br />
competitive advantage. The survey listed competitive<br />
factors and asked respondents to rank each of them<br />
in importance. The most frequently cited factors<br />
perceived as vital to competitive advantage were:<br />
(1) superior performance, (2) customer service/<br />
responsiveness, (3) employee enthusiasm,<br />
(4) management expertise, and (5) innovation/new<br />
technology—all ahead of product price. Although<br />
price is not unimportant (it is hard for a company to<br />
compete if its price is unreasonable), if a startup has a<br />
cutting-edge product with outstanding performance<br />
and good customer service, it reasonably can charge<br />
a premium.<br />
All<br />
Aero/Astro<br />
Architecture<br />
Biomed<br />
Chemicals<br />
Consumer Products<br />
Consult<br />
Electronics<br />
Energy<br />
Finance<br />
Law, Misc.<br />
Machinery<br />
Publishing<br />
Software<br />
Telecom<br />
Other Services<br />
Other Mfg. R&D<br />
Marketing<br />
In the aerospace industry (where government is<br />
the major client), price is the second-most important<br />
factor (behind superior performance). Price is least<br />
important to finance and consulting firms. Time to<br />
market is particularly important in electronics and<br />
instruments, software, and aerospace, and least<br />
important in management consulting and finance.<br />
Innovation, new technology, and time to market are<br />
particularly important to founders who graduated in<br />
the last fifteen years.<br />
Eighty-five percent of the alumni entrepreneurs<br />
<strong>report</strong>ed association with MIT as having helped boost<br />
their credibility with suppliers and customers. Fiftyone<br />
percent of the entrepreneurs also felt that their<br />
association with MIT helped in acquiring funding.<br />
Had we studied alumni entrepreneurs from Stanford<br />
University, Cal Tech, or other research-intensive<br />
ENTREPRENEURIAL IMPACT: THE ROLE OF MIT 23