to download the Media Guide - Hispanic Market Info
to download the Media Guide - Hispanic Market Info
to download the Media Guide - Hispanic Market Info
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MagaZInes<br />
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Advertising in national glossy publications targeting Spanish-speaking U.S. <strong>Hispanic</strong>s <strong>to</strong>taled $1 . million through <strong>the</strong> eight<br />
months of 2011, according <strong>to</strong> <strong>Media</strong> Economics Group’s <strong>Hispanic</strong>MagazineMoni<strong>to</strong>r.<br />
February<br />
But <strong>the</strong> majority of those dollars went <strong>to</strong> <strong>the</strong> <strong>to</strong>p 15 titles, in particular People en Español ($38.2 million) and Latina magazine<br />
($1 . million).<br />
As advertisers recover from <strong>the</strong> economic fallout, dollars <strong>to</strong> Latino-focused magazines are on <strong>the</strong> rebound. A new report from<br />
Kantar <strong>Media</strong> reveals that Spanish-language magazines saw a 29 percent increase in advertising dollars during <strong>the</strong> first six<br />
months of 011.<br />
Although some advertiser categories have slashed <strong>the</strong>ir magazine budgets, o<strong>the</strong>rs have doubled <strong>the</strong>ir dollars in <strong>the</strong> past year.<br />
The <strong>to</strong>p three advertiser categories in <strong>the</strong> Spanish-language magazines tracked by <strong>Hispanic</strong>MagazineMoni<strong>to</strong>r have increased<br />
<strong>the</strong>ir investment by double-digit percentages - cosmetics ( . percent), food products ( . percent) and haircare ( .<br />
percent).<br />
Now more than ever <strong>Hispanic</strong> magazine advertisers are creatively targeting readers through methods above and beyond<br />
a simple ad in <strong>the</strong> book. One way is through cus<strong>to</strong>m publishing o<strong>the</strong>rs are turning <strong>to</strong> adver<strong>to</strong>rials - typically multi-page ads<br />
designed <strong>to</strong> fit in with a magazine’s content, but cover a particular brand or product.<br />
AARP Viva<br />
AARP<br />
601 E Street NW, Suite A2-270<br />
Washing<strong>to</strong>n DC 20049<br />
800-OUR-AARP/AARP <strong>Media</strong> Sales 646-<br />
521-5000<br />
www.segundajuventud.org<br />
Shelag Daly Miller, VP Advertising<br />
sdmiller@aarp.com<br />
Susan Severance, Adv. Direc<strong>to</strong>r<br />
sseverance@aarp.com<br />
Roger González, <strong>Media</strong> Sales National<br />
AllianceHM@aol.com<br />
212 404 3308; 212 898 0436 (fax)<br />
ALMA Magazine<br />
Creating Brand Awareness<br />
1401 Brickell Ave., Suite 520<br />
Miami, FL 33131<br />
305-416-6001; 305-679-9987 (fax)<br />
www.almamagazine.com<br />
Alejandro R. Gasquet, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
ag@almamagazine.com<br />
Ana Bonet, Advertising<br />
abonet@almamagazine.com<br />
Federico R. Gasquet, <strong>Market</strong>ing Manager<br />
fgasquet@almamagazine.com<br />
Au<strong>to</strong>Mundo Magazine<br />
Au<strong>to</strong>Mundo Productions<br />
2960 S.W. 8th Street, 2nd Floor<br />
Miami, FL 33135<br />
305-541-4198; 305-541-5138 (fax)<br />
www.au<strong>to</strong>mundo.com<br />
Jorge J. Koechlin, President<br />
jorgek@au<strong>to</strong>mundo.com<br />
Batanga<br />
2121 Ponce de León Blvd., Suite 800<br />
Coral Gables, FL 33134<br />
305-476-2974; 305-476-8280 (fax)<br />
www.batanga.com<br />
Rafael Urbina, CEO<br />
rafael@batanga.com<br />
Natalia Martínez, VP of <strong>Market</strong>ing<br />
natalia@batanga.com<br />
Casa & Estilo Internacional<br />
Linda International Publishing<br />
12182 SW128th Street<br />
Miami, FL 33186<br />
305-378-4466; 305-378-9951 (fax)<br />
www.casayestilo.com<br />
Ugo Campello, Edi<strong>to</strong>r/Publisher<br />
ugo@casayestilo.com<br />
José Alfonso Niño, Edi<strong>to</strong>r in Chief<br />
janino@casayestilo.com<br />
Joel Pin<strong>to</strong>, Advertising Sales Direc<strong>to</strong>r<br />
jpin<strong>to</strong>@casayestilo.com<br />
EC <strong>Hispanic</strong> <strong>Media</strong> (El Clasificado,<br />
Quinceañera, Al Borde)<br />
11205 Imperial Hwy.<br />
Norwalk, CA 90650<br />
323-837-4093; 562-864-5765 (fax)<br />
www.echispanicmedia.com<br />
Hugo Hernández, Direc<strong>to</strong>r of <strong>Market</strong>ing<br />
hugo.hernandez@elclasificado.com<br />
Diana Aghili, Sr. Manager National Sales<br />
daghili@elclasificado.com<br />
el Restaurante MEXICANO<br />
Maiden Name Press, LLC<br />
P.O. Box 2249<br />
Oak Park, IL 60303<br />
708-488-0100; 708-488-0101<br />
www.elrestaurantemexicano.com<br />
Kathleen Furore, Edi<strong>to</strong>r<br />
kfurore@restmex.com<br />
Brenda Russell, Publisher<br />
brussell@restmex.com<br />
Barry Kingwill, Ad Sales<br />
barry@kingwillco.com<br />
Jim Kingwill, Ad Sales<br />
jim@kingwillco.com<br />
ESPN Deportes La Revista<br />
GW Publishing<br />
Two Penn Plaza, 15th Floor<br />
New York, NY 10121<br />
212-292-5072/5074<br />
Sam Pagán, Publisher<br />
spagan@gwpublishing.net<br />
Betsie Batista Sales<br />
bbatista@gwpublishing.net<br />
FAMA Magazine<br />
FAMA Publishing<br />
247 SW 8th St., #123<br />
Miami, FL 33130<br />
305-649-7924; 305-649-7116 (fax)<br />
www.famaweb.com<br />
Ileana de Dios Muñiz, President/Publisher<br />
ileana@fama.us<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Change language