to download the Media Guide - Hispanic Market Info

MAY
28
JUNE
4
JULY
23
AUGUST
20
SEPTEMBER
10
SEPTEMBER
17
OCTOBER
15
NOVEMBER
19
DECEMBER
17
Cable TV
The advent of more Hispanic-focused cable networks is giving media companies, advertisers and viewers alike more options,
more opportunities for engagement. And cable television ratings are giving rivals a run for brands’ advertising dollars. An
increasing number of distribution deals are putting Latino-themed cable channels into more households.
Broadcast TV
A strong 2011 brought increased dollars and new brands to Spanish-language and Latino-focused networks, often out-performing
its non-Hispanic counterparts. The amount of Spanish-language television programming options and networks are both in hypergrowth
mode. Product integration remains the catch phrase of today.
Music + Radio
The digital landscape and young Latino’s increasing tendency to download music versus purchasing it from a traditional music
outlet have really hurt the record labels. How are they getting by… and making money? As advertisers investing in Spanishlanguage
radio seek out more integration, more remote broadcasts, more DJ endorsements, and more online or mobile tie-ins,
how are radio stations faring?
Newspapers + Magazines
bilingual or English language magazines targeting Latinos doing in ad pages and circulation? Newspapers continue to struggle,
Arriba/Abajo Recap
back to throughout the year.
Digital Media – Online, Mobile, Social
media commanding increased attention from agencies, clients, media companies and especially Hispanic consumers. What are
advertisers doing to reach Latinos at every digital touchpoint available? How are media companies integrating digital technology
without affecting traditional outlets?
Media Planning & Buying
It’s no secret that Hispanics are a prime target for advertisers. Given the increased competition and new numbers about Latino
Automotive Industry
Through the economic crisis, some automakers, long-active in the Hispanic market, slashed their budgets and have recently
and overall, the outlook for the automotive industry has turned positive.
Year-In-Review
A look back at the top stories and trends that made news during 2012. How has the market grown and have marketers evolved in
their outreach to Hispanics? While some clients increased their Latino dollars others held back… and some haven’t even started
targeting U.S. Latinos.
For more information, please contact Helene Diaz at 305.448.5838 or email her at hdiaz@hispanicmarketweekly.com