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neWsPaPers & neWs serVICes<br />
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Spanish-language newspapers in <strong>the</strong> last year have continued <strong>to</strong> see many of <strong>the</strong> struggles that have crippled non-Latino titles large and small across <strong>the</strong> U.S. Latino<br />
newspapers have continued <strong>to</strong> see declining ad dollars, posting a 5.9 percent drop in advertising during <strong>the</strong> first six months of 2011, according <strong>to</strong> Kantar <strong>Media</strong>.<br />
Today, newspapers are no longer so in <strong>the</strong> traditional sense. They are now news organizations that deliver news in a number of ways, with <strong>the</strong> traditional newspaper<br />
just one venue.<br />
Integration is <strong>the</strong> operative word for some – offering content across print, digital mobile and digital audio. O<strong>the</strong>rs are writing breaking s<strong>to</strong>ries for <strong>the</strong> internet for instant<br />
consumption, <strong>the</strong>n expanding <strong>the</strong> s<strong>to</strong>ries in<strong>to</strong> more analytical pieces <strong>to</strong> be read in <strong>the</strong> daily print edition.<br />
A bigger fac<strong>to</strong>r for <strong>the</strong> vitality of Spanish-language papers as a whole is <strong>the</strong> increasing dispersion of <strong>Hispanic</strong>s across <strong>the</strong> U.S. in<strong>to</strong> “non-traditional” markets. That has<br />
sparked a need for local advertisers <strong>to</strong> reach those Latinos and – in turn - created opportunities for publishers in those local markets.<br />
While Latino newspapers’ gains have been soft, most executives agree that <strong>the</strong> worst is over and <strong>the</strong> outlook is positive.<br />
Cox <strong>Media</strong> Group<br />
Mundo<strong>Hispanic</strong>o, Atlanta<br />
Anibal Torres, Publisher<br />
770-326-8801<br />
ahora si!, Austin<br />
George Gutierrez, Publisher<br />
512 294-7195<br />
Eastern Group Publications (Eastside Sun,<br />
Nor<strong>the</strong>ast Sun, Mexican Américan Sun,<br />
Bell Gardens Sun, City Terrace Comet,<br />
Montibello Comet, Monterey Park Comet,<br />
Commerce Comet, East LA/Belvedere<br />
Comet, Wyvernwood Chronicle)<br />
111 S. Ave. 59<br />
Los Angeles, CA 90042<br />
323-341-7970; 323-341-7976 (fax)<br />
www.egpnews.com<br />
Dolores Sánchez, Publisher/Edi<strong>to</strong>r-in-Chief<br />
publisher@egpnews.com<br />
Jonathan Sánchez, Associate Publisher/COO<br />
jmsanchez@egpnews.com<br />
Gloria Alvarez, Managing Edi<strong>to</strong>r<br />
edi<strong>to</strong>rial@egpnews.com<br />
Bianca Sánchez, Operations Manager<br />
classified@egpnews.com<br />
Echo <strong>Media</strong><br />
900 Circle 75 Parkway, Suite 1600<br />
Atlanta, GA 30339<br />
770-955-3535; 770-955-3599 (fax)<br />
www.echo-media.com<br />
Michael Puffer, CEO<br />
sales@echo-media.com<br />
Kelly Elarbee, <strong>Media</strong> Direc<strong>to</strong>r<br />
mediainfo@echo-media.com<br />
Alice Haynie, CFO/COO<br />
ahaynie@echo-media.com<br />
EFE News Services<br />
Agencia EFE<br />
1252 National Press Building<br />
202-745-7692; 202-393-4118 (fax)<br />
www.efe.com<br />
Lola Alvarez, General Manager<br />
sales@efeAmérica.com<br />
commercial@efeAmérica.com<br />
Ethnic Print <strong>Media</strong> Group<br />
4141 Jutland Drive, Suite 300<br />
San Diego, CA 92117<br />
866-664-4432; 858-272-7275 (fax)<br />
www.ethnicprintmedia.com<br />
Trevor Hansen, CEO<br />
Marcia Henson, President<br />
<strong>Hispanic</strong> Link News Service<br />
1420 N Street NW<br />
Washing<strong>to</strong>n DC 20005<br />
202-234-0280; 202-234-4090 (fax)<br />
www.hispaniclink.org<br />
Charlie Ericksen, Publisher<br />
impre<strong>Media</strong> (El Diario/La Prensa, La<br />
Opinión, La Raza, La Prensa, El Mensajero,<br />
Rumbo, Vista Magazine, La Vibra, Hoy<br />
Nueva York)<br />
1 Metrotech Center, 18th Floor<br />
Brooklyn, NY 11201<br />
212-807-4785<br />
www.impremedia.net<br />
Monica Lozano, CEO<br />
Mary Zerafa, VP of Integrated <strong>Market</strong>ing<br />
Hilda García, VP Multiplatform News and<br />
<strong>Info</strong>rmation<br />
McClatchy Company (El Nuevo Herald, Vida<br />
en el Valle)<br />
2100 Q Street<br />
Sacramen<strong>to</strong>, CA 95816<br />
913-321-1855<br />
www.mcclatchy.com<br />
Gary B. Pruitt, President and CEO<br />
Stephen Bernard, VP Advertising<br />
sbernard@mcclatchy.com<br />
Qué Pasa <strong>Media</strong> Network (Qué Pasa<br />
Charlotte, Qué Pasa Raleigh, Qué Pasa<br />
Greensboro-Salem)<br />
7508 E Independence Blvd., Suite 109<br />
Charlotte, NC 28227<br />
704-319-5044; 704-319-5040 (fax)<br />
www.quepasamedia.com<br />
José Isasi, President and CEO<br />
jisasi@quepasamedia.com<br />
Yessenia Broome, NSM Advertising Agencies<br />
336-714-2834<br />
The Wall Street Journal-US <strong>Hispanic</strong><br />
1155 Ave. of <strong>the</strong> Américas, 8th Floor<br />
New York, NY 10036<br />
212-597-5757; 212-597-5833 (fax)<br />
www.wsjamericas.com<br />
Chris Collins, VP Multimedia Sales/NSM<br />
chris.collins@wsj.com<br />
Tribune Company (Hoy Chicago, El Sentinel-<br />
South FL & Orlando)<br />
435 N Michigan Ave.<br />
Chicago, IL 60611<br />
312-222-9100; 312-222-1573 (fax)<br />
www.tribune.com<br />
Doug Thomas, EVP GM Tribune 365<br />
dthomas@tribune.com<br />
John D’Orlando, Orlando Sentinel<br />
jdorlando@tribune.com<br />
Ray Daley, South FL Sun Sentinel<br />
rdaley@tribune.com<br />
hispanicmarketweekly.com<br />
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