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1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
radIo<br />
In radio, <strong>the</strong> number of Spanish-language radio stations increased 8 percent from 1,224 in fall 2008 <strong>to</strong> 1,323 in fall 2009 - <strong>the</strong> most recent data available. Univision<br />
continues <strong>to</strong> be <strong>the</strong> major player, with 70 stations drawing roughly 21.7 million listeners per week. Entravision owns 48 stations in <strong>the</strong> U.S. and is <strong>the</strong> second-largest<br />
<strong>Hispanic</strong>-centric radio broadcaster.<br />
Although Spanish-language radio revenues have been hard hit by <strong>the</strong> recession and advertisers’ cutbacks, audience growth continues <strong>to</strong> be a positive trend.<br />
On <strong>the</strong> radio dial, Spanish-language broadcasters settled <strong>the</strong>ir long-running battle with Arbitron’s portable people meter (PPM) and both sides agreed <strong>to</strong> work <strong>to</strong>ge<strong>the</strong>r<br />
<strong>to</strong> improve <strong>the</strong> measurement service’s <strong>Hispanic</strong> methodology. Toge<strong>the</strong>r, <strong>the</strong> groups laid out a series of steps designed <strong>to</strong> increase PPM panelist participation in key<br />
market segments.<br />
On a regional level, Clear Channel, Liberman Broadcasting and CBS Radio have demonstrated particular strengths. In 2010, Bus<strong>to</strong>s <strong>Media</strong>, which owns 28 stations, was<br />
hard hit by financial troubles.<br />
Music formats are no doubt <strong>the</strong> most popular when it comes <strong>to</strong> Spanish-language radio, but talk radio has gotten hot among <strong>Hispanic</strong> listeners and advertisers trying<br />
<strong>to</strong> connect with Latino consumers. Among <strong>the</strong> most popular Spanish-language talk networks are Grupo Latino de Radio (GLR) and ESPN Deportes Radio.<br />
For advertisers trying <strong>to</strong> reach <strong>Hispanic</strong> consumers, a presence on AM and FM stations is still of high value. Radio offers listeners directions and guidance on how <strong>to</strong> buy<br />
things, it has <strong>the</strong> ability <strong>to</strong> connect Latino listeners with <strong>the</strong>ir culture, and radio listeners can catch advertisers’ message no matter where <strong>the</strong>y are.<br />
In addition <strong>to</strong> radio, many marketers are looking for more options on radio - more integration, more remote broadcasts, more DJ endorsements, more online or mobile<br />
tie-ins - anything that can add greater value <strong>to</strong> a traditional over-<strong>the</strong> air spot campaign. For Spanish-language radio station opera<strong>to</strong>rs, <strong>the</strong> more o<strong>the</strong>r media types<br />
available <strong>to</strong> complement a radio campaign, <strong>the</strong> better.<br />
Adelante <strong>Media</strong> Group<br />
500 <strong>Media</strong> Place<br />
Sacramen<strong>to</strong>, CA 95815<br />
916-368-6300; 916-473-5324 (fax)<br />
www.adelantemediagroup.com<br />
Ed Krampf, COO<br />
ed@adelantemediagroup.com<br />
Jay Meyers, CEO<br />
jay@adelantemediagroup.com<br />
Stacy Turner, Direc<strong>to</strong>r of Sales<br />
stacy@adelantemediagroup.com<br />
Border <strong>Media</strong> Partners<br />
(BMP Radio)<br />
8750 N. Central Expressway Fwy.<br />
Suite 650<br />
Dallas, TX 75231<br />
214-614-6700; 214-614-6675 (fax)<br />
www.bmpradio.com<br />
Weldon Crelia,VP of National Sales<br />
wcrelia@bmpradio.com<br />
busTos MedIa llC<br />
5110 SE Stark Street<br />
Portland, OR 97215<br />
www.bus<strong>to</strong>smediaor.com<br />
www.bus<strong>to</strong>smedia.com<br />
Tom Oberg, General Manager<br />
<strong>to</strong>berg@bus<strong>to</strong>smedia.com<br />
Cbs radIo<br />
40 West 57th Street<br />
New York, NY 10019<br />
212-649 9639<br />
www.cbsradio.com<br />
Karen L.Mateo,VP of Communications<br />
Cumulus <strong>Media</strong>/Cumulus Broadcasting<br />
3280 Peachtree Road NE, Suite 2300<br />
Atlanta. GA 30305<br />
404-949-0700;404-949-0740 (fax)<br />
www.cumulus.com<br />
Lewis W. Dickey, Jr., Chairman,<br />
President and CEO<br />
Clear Channel radIo<br />
200 E Basse Rd.<br />
San An<strong>to</strong>nio, TX 78209<br />
210-822-2828<br />
www.clearchannelhispanicradio.com<br />
Raúl Calvo, VP Direc<strong>to</strong>r of Sales<br />
raul.calvo@clearchannel.com<br />
Cnn en esPañol radIo<br />
Turner Broadcasting System<br />
One CNN Center - 12 South<br />
Atlanta, GA 30303<br />
404-827-4513; 404-827-2856 (fax)<br />
www.cnn.com/espanol<br />
Rodolfo Proaño<br />
rodolfo.proano@turner.com<br />
Ines Villalobos<br />
ines.villalobos@turner.com<br />
daVIdson MedIa grouP (CorP)<br />
230 Park Ave.<br />
New York, NY 10169<br />
646-435-5781<br />
www.davidsonmediagroup.com<br />
Felix Pérez, President<br />
fperez@davidsonmediagroup.com<br />
Joe Rizza, Ad Sales and <strong>Market</strong>ing<br />
jrizza@davidsonmediagroup.com<br />
413-732-5300<br />
enTraVIsIon CoMMunICaTIons radIo dIVIsIon<br />
2425 Olympic Blvd., Suite 6000 W<br />
Santa Monica, CA 90404<br />
310-447-3870; 310-447-3899 (fax)<br />
www.entravision.com<br />
Walter F. Ulloa, Chairman and CEO<br />
wulloa@entravision.com<br />
Jeffrey Liberman, Radio Division<br />
President<br />
jliberman@entravision.com<br />
FúTbol de PrIMera<br />
2828 Coral Way<br />
Coral Gables, FL 33134<br />
305-461-4411; 305-448-0343 (fax)<br />
www.fdpradio.com<br />
Andrés Can<strong>to</strong>r, Chairman<br />
andres@fdpradio.com<br />
Robert Pantanini, EVP of Sales<br />
bob@fdpradio.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
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