to download the Media Guide - Hispanic Market Info

InTroduCTIon
MediaGuide2012
February
The numbers say it all… More than 50 percent of the U.S. population growth between
2000 and 2010 was driven by increases in the Hispanic population – which grew by 43
percent. The Latino population in the U.S. is estimated at 50.5 million based on 2010
Census data, up from 35.3 million in 2000. Today, Hispanics comprise 16 percent of the
total U.S. population.
While immigration remains a key factor in the growth of the nation’s Latino population, U.S.-born Hispanics are fueling much of the
population, accounting for 23 percent of children under the age of 18 in the U.S. Latinos in the 16 to 25 age group make up 18 percent
of all young people in the U.S. Additionally, one in every four babies born in the U.S. is Hispanic.
Although there are more bicultural and bilingual Latinos in the U.S. than ever before, the need to reach a populace with Spanishlanguage
audio and visual content remains vital. From broadcast and cable television to radio stations, from print publications to
websites and even out-of-home advertising, this strong and influential group of consumers continues to warrant a wide range of
media choices.
The Hispanic market is changing the way that agencies, marketers and the media think about Latino-focused marketing campaigns
and advertising dollars. Hispanic purchasing power, now estimated at $1 trillion, will rise to $1.5 trillion in 2015, larger than the
economies of all but eight countries in the world.
As the economy continues to stabilize, many advertisers are opening their marketing purses and investing more dollars against the
coveted Hispanic consumer, who for many has been identified as the primary source for sales growth. Advertising dollars targeting
Latino consumers are increasing slowly as marketers regain their financial footing and pay closer attention to the numbers – the
growing Latino population and their fast-paced gains in purchasing power.
The 2012 edition of Hispanic Market Weekly’s Media Guide is again designed to give advertising and marketing professionals an
easy-to-use resource that puts at your fingertips all of the vital information on each and every company active in the top 45 Hispanic
DMAs and beyond.
Listings are sorted by category and include a National Media section complete with detailed information on cable television networks
and service providers, magazines, newspapers, out-of-home media, radio, broadcast television, and Spanish-language websites.
The latest edition of the Media Guide also includes market-by-market listings for each of the top 45 Hispanic DMAs, appearing in
alphabetical order. All information is current as of December 2011. Should you have any updates, please contact us at editorial@
hispanicmarketweekly.com.
I. National Media
• Broadcast TV 5
• Cable TV 9
• Magazines 13
• Newspapers & News Services 18
• Out-of-Home 20
• Radio 21
• Digital Media 23
II. Top 45 Hispanic DMAs – Print,
Out-of- Home, Radio & TV
• Albuquerque-Santa Fe 25
• Atlanta 25
• Austin 26
• Bakersfield 26
• Boston- Manchester 27
• Charlotte 28
• Chicago 28
• Corpus Christi 29
Table oF ConTenTs
• Dallas-Fort Worth 29
• Denver 30
• Detroit 31
• El Paso 31
• Ft Myers-Naples 31
• Fresno-Visalia 32
• Hartford-New Haven 33
• Houston 33
• Laredo 34
• Las Vegas 35
• Los Angeles 35
• McAllen-Brownsville-
Harlingen-Weslaco 37
• Miami-Ft Lauderdale 37
• Milwaukee 39
• Minneapolis-St. Paul 39
• Monterey-Salinas-Santa Cruz 40
• New York 40
• Odessa-Midland 41
• Orlando 41
• Palm Springs 42
• Philadelphia 42
• Phoenix (Prescott) 43
• Portland 44
• Raleigh-Durham 44
• Sacramento-Stockton-Modesto 45
• Salt Lake City-Ogden-Provo 45
• San Antonio 46
• San Diego 47
• San Francisco-Oakland-San José 48
• Santa Barbara-Santa María-
San Luis Obispo 48
• Seattle-Tacoma 49
• Tampa-St Petersburg 49
• Tucson 50
• Waco-Temple-Bryan 50
• Washington, DC 51
• West Palm Beach 51
• Yakima-Pasco-Richland-Kennewick 52
• Yuma-El Centro 52
hispanicmarketweekly.com
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