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Cable TV<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
The advent of more <strong>Hispanic</strong>-focused cable networks is giving media companies, advertisers and viewers alike more options, more opportunities for engagement.<br />
February<br />
Diversity in <strong>the</strong> type of Spanish-language television programming found in <strong>the</strong> U.S. is greater than ever, thanks <strong>to</strong> <strong>the</strong> emergence of networks delivered via cable, direct<br />
satellite providers such as Dish Network and DirecTV, and internet-based AT&T U-Verse.<br />
At present, roughly 75 television channels specifically target Latinos through cable and satellite networks available in various markets across <strong>the</strong> U.S. But distribution<br />
of <strong>the</strong>se channels remains a key fac<strong>to</strong>r for advertisers. Thus, <strong>the</strong> 15 channels found in at least 30 percent of <strong>Hispanic</strong> comes with cablevision are <strong>the</strong> ones attracting <strong>the</strong><br />
most attention from media buyers.<br />
News ’s Fox introduced Fox <strong>Hispanic</strong> <strong>Media</strong> - uniting Fox Deportes, Latina-focused Utilísima, and Nat Geo Mundo, a non-fiction entertainment network. Univision is<br />
looking <strong>to</strong> roll out three new cable networks, with <strong>the</strong> first tentatively titled UniNovelas, plus all-sports channel Univision Deportes and a Spanish-language 24-hour<br />
news network.<br />
With more Spanish-language and <strong>Hispanic</strong>-focused cable networks in <strong>the</strong> mix, <strong>the</strong>re are more options for both viewers and advertisers… and more competition for <strong>the</strong><br />
coveted dollars.<br />
CentroAmérica TV<br />
Imagina US<br />
7495West 19 Court<br />
Hialeah, FL 33014<br />
305-777-1900; 305-820-9046 (fax)<br />
www.centroAméricatv.tv<br />
An<strong>to</strong>nio Briceño,VP of Channels and<br />
Content Distribution<br />
An<strong>to</strong>nio.briceno@imaginaus.com<br />
Juan Pablo San<strong>to</strong>s,VP of New<br />
Business and Development<br />
Cox Communications<br />
1400 Lake Hearn Dr.<br />
Atlanta, GA 30319<br />
404-843-5000; 404-843-5975 (fax)<br />
www.cox.com<br />
Patrick J. Esser, President<br />
F.William Farina, SVP<br />
of Advertising Sales<br />
Condista<br />
2029 SW105 Court,<br />
Miami, FL 33165<br />
305-554-1876; 305-554-6776<br />
www.condista.com<br />
Jorge Fiterre, Founder and Partner<br />
jorge@condista.com<br />
Burke Berendes, Los Angeles - Sales<br />
burke@condista.com<br />
CNN en Español<br />
Turner Broadcasting System<br />
One CNN Center<br />
Atlanta, GA 30303<br />
404-827-5206; 404-827-4227<br />
www.cnn.com/espanol<br />
Tony Maddox, EVP/Managing Direc<strong>to</strong>r<br />
Cynthia Hudson Fernández, SVP/GM<br />
DIRECTV Más<br />
DIRECTV<br />
2230 E Imperial Hwy<br />
El Segundo, CA 90245<br />
310-964-5000; 310-535-5225 (fax)<br />
www.directv.com<br />
Naomi K. Rodríguez, Manager Public<br />
Relations<br />
nkrodriguez@directv.com<br />
Discovery en Español & Discovery Familia<br />
Discovery Communications<br />
6505 Blue Lagoon Drive, Suite 300<br />
Miami, FL 33126<br />
786-273-4700; 786-273-4860<br />
www.discoveryenespanol.com<br />
www.discoverykidsespanol.com<br />
Vic<strong>to</strong>r Parada, VP Ad Sales<br />
vic<strong>to</strong>r_parada@discovery.com<br />
Iván Bargueiras, GM<br />
ESPN Deportes<br />
ESPN<br />
77 West 66th Street, 21st Floor<br />
New York, NY 10023<br />
212-456-7777; 212-456-0268;<br />
212-456-0236<br />
www.espndeportes.com<br />
Lino García, GM<br />
Fox Sports en Español<br />
HM Capital Partners and News ’s<br />
Fox Sports International<br />
1440 South Sepulveda Boulevard<br />
Los Angeles, CA 90025<br />
310-444-8100; 310-444-8445 (fax)<br />
www.foxsportsla.msn.com<br />
Tom Maney, SVP/Ad Sales<br />
tmaney@foxsports.net<br />
Carmen Crankshaw, Fox Sports Latin<br />
América Ad Sales Direc<strong>to</strong>r<br />
Carmen.Crankshaw@fox.com<br />
Galavisión<br />
Univision Communications<br />
605 Third Ave., 12th Floor<br />
New York, NY 10158<br />
212-455-5300; 212-953-7716 (fax)<br />
www.galavision.com<br />
Pater Lazarus, EVP Sales Strategy<br />
plazarus@univision.net<br />
Carlos Deschapelles, SVP/ Sports Sales<br />
cdeschapelles@univision.net<br />
GolTV<br />
1666 JF Kennedy Cuaseway, Suite 402<br />
North Bay Village, FL 33141<br />
786-866-3932; 305-864-7299 (fax)<br />
www.goltv.tv<br />
Iván Pérez, VP Network Sales<br />
i.Pérez@goltv.tv<br />
Jennifer Barrios, Sales Planner<br />
j.barrios@goltv.tv<br />
HBO Latino<br />
HBO<br />
1100 Ave Of The Americas<br />
New York, NY 10036<br />
212-512-1208<br />
www.hbolatino.com<br />
Steve Davidson, EVP of Affiliate Sales<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
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