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dIgITal MedIa<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Gone are <strong>the</strong> days when digital media was a nice add-on <strong>to</strong> a brand’s marketing mix for targeting U.S. <strong>Hispanic</strong>s or an expression of an advertiser’s trend-setting<br />
nature.<br />
As <strong>Hispanic</strong>s’ media consumption habits evolve, multiplatform offerings, most combining three screens - television, computer and mobile phone, are taking a <strong>to</strong>p spot<br />
on advertisers’ <strong>Hispanic</strong> consumers wish list.<br />
The simplicity of “put up some banners” or “buy some searches” is clearly no longer enough for advertisers looking <strong>to</strong> make <strong>the</strong>ir brands as visible as possible where<br />
and when consumers want <strong>to</strong> see <strong>the</strong>m.<br />
Clients want <strong>to</strong> see a bigger emphasis on <strong>the</strong> mobile and online screens; and with that more cooperation and flexibility from <strong>the</strong> networks for integrations that extend<br />
in<strong>to</strong> o<strong>the</strong>r digital platforms.<br />
Online media <strong>to</strong>o has been impacted by <strong>the</strong> rapidly changing landscape and advertisers’ use of websites and portals. From microsites <strong>to</strong> sponsored portals, demand<br />
from clients for cus<strong>to</strong>mized options is on <strong>the</strong> rise. Two digital formats – video banners and expandable ads – are in <strong>the</strong> midst of a growth spurt.<br />
These days, social media is practically <strong>the</strong> mainstream communication vehicle for Latinos, who are active users of social media platforms, particularly networks like<br />
Facebook and micromedia such as Twitter.<br />
Adlatina.com<br />
Cerri<strong>to</strong> 1050, Piso 10<br />
Buenos Aires, Argentina<br />
54 11-5218-0410<br />
www.adlatina.com<br />
info@adlatina.com<br />
Jorge Martínez, Direc<strong>to</strong>r<br />
jmartinez@adlatina.com<br />
Leo Senderowitsch, Commercial Direc<strong>to</strong>r<br />
leo@adlatina.com<br />
Edgardo Ritacco, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
eritacco@adlatina.com<br />
AOL Latino<br />
770 Broadway<br />
New York, NY 10003<br />
212-652-6400<br />
www.aollatino.com<br />
Ralph Rivera, Senior VP/General<br />
Manager<br />
ralph.rivera@corp.aol.com<br />
Batanga<br />
2121 Ponce De León Blvd, Suite 800<br />
Coral Gables, FL 33134<br />
305-476-2974; 305-476-8280<br />
www.batanga.com<br />
Rafael Urbina, Chairman and CEO<br />
rafael@batanga.com<br />
Cici Kelly, Sou<strong>the</strong>ast Region<br />
cici@batanga.com<br />
David Chitel, Nor<strong>the</strong>ast Region<br />
david@batanga.com<br />
Dan Aldrich,West Region<br />
dan@batanga.com<br />
DisneyLatino.com<br />
Disney-ABC Television Group<br />
500 S. Buena Vista Street<br />
Burbank, CA 91521<br />
208-222-1450; 208-222-1451 (fax)<br />
www.disneylatino.com<br />
Dave Dickman, SVP, Digital <strong>Media</strong> Sales<br />
and <strong>Market</strong>ing, Disney Interactive <strong>Media</strong><br />
Group<br />
Esmas.com<br />
Televisa Publishing & Digital Intl S.A.<br />
6355 NW 36th Street,<br />
Virginia Gardens, FL 33166<br />
305-492-0070; 305-774-3578 (fax)<br />
www.esmas.com<br />
Guillermo Plehn, Commercial Direc<strong>to</strong>r<br />
USA/Puer<strong>to</strong> Rico<br />
gplehn@televisapublishing.com<br />
Hola Networks<br />
2100 Ponce de León Blvd., Suite 1010<br />
Coral Gables, FL 33134<br />
305-460-8288; 305-460-8289 (fax)<br />
www.holanetworks.net<br />
Rafael Monteiro, CEO and Founder<br />
rmonteiro@holanetworks.net<br />
advertisers@holanetworks.net<br />
iHispano.com<br />
4265 N. Knox Ave., Suite 300<br />
Chicago, IL 60641<br />
888.252.1220<br />
www.ihispano.com<br />
Rudy Martínez, CEO<br />
rmartinez@ihispano.com<br />
impre<strong>Media</strong> Digital<br />
700 Flower Street, Suite 3000<br />
Los Angeles, CA 90017<br />
213-622-8332<br />
www.impremedia.net<br />
Mary Zerafa, SVP Strategy and<br />
Integrated <strong>Market</strong>ing<br />
Hilda García, VP Multiplatform News<br />
and <strong>Info</strong>rmation<br />
Monica Lozano, CEO<br />
JumpTV.com<br />
45 East 34th St., 5th Floor<br />
New York, NY 10016<br />
917-969-1318; 212-480-5957 (fax)<br />
www.jumptv.com<br />
Bill Stephen, Head of Global Sales<br />
bstephen@jumptv.com<br />
LatPro.com<br />
8751WBroward Blvd, Suite 506<br />
Plantation, FL 33324<br />
954-727-3844; 954 -727-3845 (fax)<br />
www.latpro.com<br />
Rob Steward,VP of Sales<br />
rsteward@latpro.com<br />
MyAu<strong>to</strong>movil.com<br />
Televisa Publishing & Digital Intl S.A.<br />
6355 NW 36th Street<br />
Virginia Gardens, FL 33166<br />
305-492-0070; 305-774-3578 (fax)<br />
www.esmas.com<br />
Guillermo Plehn, Commercial Direc<strong>to</strong>r<br />
USA/Puer<strong>to</strong> Rico<br />
gplehn@televisapublishing.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
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