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oadCasT TV<br />
Adelante <strong>Media</strong> Group<br />
(formerly Bus<strong>to</strong>s <strong>Media</strong>)<br />
500 <strong>Media</strong> Place<br />
Sacramen<strong>to</strong>, CA 95815<br />
916-368-6300; 916-473-5324 (fax)<br />
www.adelantemediagroup.com<br />
Ed Krampf, COO<br />
ed@adelantemediagroup.com<br />
Jay Meyers, CEO<br />
jay@adelantemediagroup.com<br />
Stacy Turner, Direc<strong>to</strong>r of Sales<br />
stacy@adelantemediagroup.com<br />
América CV Network<br />
13001 NW 107th Avenue<br />
Hialeah Gardens, FL 33018<br />
305-592-4141; 305-592-3808 (fax)<br />
www.americateve.com<br />
Herb Espino, VP Sales<br />
herb.espino@americateve.com<br />
Carlos Jus<strong>to</strong>, Local Sales Manager<br />
carlos.jus<strong>to</strong>@americateve.com<br />
Francisco Framil, National Sales Manager<br />
francisco.framil@americateve.com<br />
Azteca Networks<br />
Azteca América & Azteca Mexico<br />
TV Azteca<br />
1139 Grand Central Ave.<br />
Glendale, CA 91201<br />
818-247-0400; 818-247-0190 (fax)<br />
www.corporate-aztecaamerica.com<br />
Bob Turner, President of Network Sales<br />
bturner@aztecaamerica.com<br />
Martin K. Breidsprecher, CEO<br />
mbreidspecher@aztecaamerica.com<br />
Adrián Steckel, CEO Grupo Salinas<br />
asteckel@aztecaamerica.com<br />
Bus<strong>to</strong>s <strong>Media</strong><br />
500 <strong>Media</strong> Place<br />
Sacramen<strong>to</strong>, CA 95815<br />
916-368-6300; 916-368-6334 (fax)<br />
Amador S. Bus<strong>to</strong>s, Chairman<br />
abus<strong>to</strong>s@bus<strong>to</strong>smedia.com<br />
Caracol TV Internacional<br />
Caracol Television<br />
2100 Coral Way, No. 602<br />
Miami, FL 33145<br />
305-960-2018<br />
www.caracoltvinternacional.com<br />
Lisette Osorio, International Sales Direc<strong>to</strong>r<br />
losoriol@caracoltv.com<br />
Cocola Broadcasting<br />
706 West Herndon Avenue<br />
Fresno, CA 93650<br />
559-435-7000; 559-435-3201 (fax)<br />
www.cocolatv.com<br />
Gary M. Cocola, President & CEO<br />
garyc@cocolatv.com<br />
Entravision<br />
2425 Olympic Boulevard<br />
Suite 6000 West<br />
Santa Monica, CA 90404<br />
310-447-3870; 310-447-3899 (fax)<br />
www.entravision.com<br />
Walter F. Ulloa, CEO & Chairman<br />
Philip C. Wilkinson, President & COO<br />
Jeffery A. Liberman, Radio Division<br />
President<br />
Larry E. Safir, Executive Vice President<br />
LATV<br />
2323 Corinth Avenue<br />
West Los Angeles, CA 90064<br />
310-943-LATV; 310-943-5299 (fax)<br />
www.latv.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Spanish-language television remains one of <strong>the</strong> leading drivers of growth in <strong>the</strong> U.S. <strong>Hispanic</strong> advertising industry, allowing marketers <strong>to</strong> create mass reach for <strong>the</strong>ir<br />
messages. For most major brand categories, broadcast networks continue <strong>to</strong> attract <strong>the</strong> bulk of a company’s investment in <strong>the</strong> U.S. <strong>Hispanic</strong> marketplace.<br />
It is not just traditional commercials, however, that attract advertisers <strong>to</strong> broadcast networks targeting Latino viewers. Product integration, programming sponsorships<br />
and establishing personal relationships with <strong>the</strong> viewer are ever-growing and have been seen across telenovelas as well as networks’ online and mobile offerings. Sports<br />
networks are also in on <strong>the</strong> action, with unique ways advertisers can get <strong>the</strong>ir brand message across without waiting for a break in <strong>the</strong> action.<br />
Beyond <strong>the</strong> “big four” <strong>Hispanic</strong> networks are such national players as América CV Network, Vme, Estrella TV, LATV, MegaTV, and NuvoTV. Thanks <strong>to</strong> <strong>the</strong> shift from analog<br />
<strong>to</strong> digital television, <strong>the</strong>re’s potential for even fur<strong>the</strong>r growth in <strong>the</strong> Spanish-language television space from coast <strong>to</strong> coast.<br />
Attracting dollars remains a key task.<br />
Luca Bentivoglio, Chief Operating Officer<br />
David Morales, VP Sales and Distribution<br />
Natalia Barrios, Sales<br />
Liberman Broadcasting<br />
1845 Empire Avenue<br />
Burbank, CA 91504<br />
818-729-5300<br />
www.lbimedia.com<br />
José Liberman, Co-Founder/President<br />
Lenard Liberman, EVP<br />
Eduardo León, vice president of<br />
Programming<br />
Winter Hor<strong>to</strong>n, COO<br />
PublIsher:<br />
Arturo Villar<br />
avillar@hispanicmarketweekly.com<br />
edITor:<br />
Cynthia Corzo<br />
ccorzo@hispanicmarketweekly.com<br />
sales MarkeTIng Manager:<br />
Helene Díaz<br />
hdiaz@hispanicmarketweekly.com<br />
dIsTrIbuTIon CoordInaTor:<br />
Katia Orellana<br />
korellana@hispanicmarketweekly.com<br />
Web Manager:<br />
Andrew Schwartz<br />
aschwartz@hispanicmarketweekly.com<br />
oPeraTIons Manager:<br />
Zelena Rivera<br />
zrivera@hispanicmarketweekly.com<br />
hIsPanIC MarkeT Weekly<br />
2332 Galiano St, Coral Gables, FL 33134<br />
305.448.5838 Fax: 305.728.7001<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
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