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Developing sustainability reporting - Case Cargotec - Aaltodoc

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evised and disclosure is seen as an additive process where more is better. However, many of the<br />

GRI indicators are not actually used in corporate responsibility <strong>reporting</strong> (Roca & Searcy 2012).<br />

Despite their criticism towards the GRI, Moneva et al. (2006) acknowledge that <strong>reporting</strong> in the<br />

future could better reflect corporate impacts since the GRI started to encourage companies to<br />

report in a broad sense, expanding their <strong>reporting</strong> boundaries to reflect the “footprint” of their<br />

organisation and its activities (including e.g. licensed manufacturers, contracted suppliers etc.).<br />

However, the anticipation of Moneva et al. appears not to have realised as Kaenzig et al. (2011)<br />

still criticise the fact that most of the GRI indicators are related to site-specific inputs and<br />

outputs, ignoring the environmental impacts occurring upstream and downstream of the company<br />

site. According to Kaenzig et al., most of the environmental impacts of many products occur<br />

either upstream, in the supply chain, or downstream, in the use phase or at the end of the life<br />

cycle. Therefore, they suggest that a limited number of product- and industry-specific KPIs,<br />

rather than <strong>reporting</strong> of a wide set of environmental and social indicators limited to the site level,<br />

would give a more purposeful assessment identifying the relevant differences among companies.<br />

3.2. Life cycle approach to <strong>sustainability</strong> <strong>reporting</strong><br />

KPMG & SustainAbility (2008) find that readers want to see the <strong>sustainability</strong> impact of the<br />

organisation. This indicates that it is important to report the environmental and social impacts<br />

along the whole product life cycle. Similarly, Kaenzig et al. (2011) suggest that stakeholders<br />

have started to demand transparency throughout the whole value chain as the focus of<br />

environmental management is moving from cleaner production at the process level towards<br />

greener products as a whole. The authors propose a stepwise procedure for improving the quality<br />

and completeness of quantitative corporate environmental disclosures using life cycle<br />

approaches. Kaenzig et al. explain that life cycle assessment is an “established analytical<br />

approach to determine the environmental impacts and identify improvement opportunities of<br />

products and services” (p. 39).<br />

The first step of the procedure suggested by Kaenzig et al. (2011) consists of analysing and<br />

improving the coverage and reliability of quantitative corporate environmental disclosures.<br />

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