Developing sustainability reporting - Case Cargotec - Aaltodoc
Developing sustainability reporting - Case Cargotec - Aaltodoc
Developing sustainability reporting - Case Cargotec - Aaltodoc
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B (<strong>Cargotec</strong> annual report 2011). Since the 2011 annual report was published in February when<br />
the environment, health & safety figures for 2011 were not yet completed, the latest annual<br />
report refers to <strong>Cargotec</strong>’s key environmental figures 2010 for the environmental indicators.<br />
According to Karoliina Loikkanen, external assurance of <strong>sustainability</strong> <strong>reporting</strong> has not been<br />
considered relevant at this stage since the current priority is to develop the internal <strong>reporting</strong><br />
process. Pauliina Koivunen said that it could be a possibility after internal processes have been<br />
made more uniform – “as of yet <strong>sustainability</strong> is not very much emphasised in marketing<br />
communications, so from marketing point of view external assurance is not considered necessary<br />
for additional credibility.”<br />
Karoliina Loikkanen mentioned that investor representatives as well as some of the bigger<br />
customers have also asked for additional <strong>sustainability</strong> information occasionally. Among these,<br />
<strong>Cargotec</strong> has answered the annual Carbon Disclosure Project (CDP) questionnaire on greenhouse<br />
gas emissions, but the response details have not been made publicly available since “they contain<br />
business-specific information that <strong>Cargotec</strong> does not want to give to its competitors.”<br />
Regarding specific products, <strong>Cargotec</strong> has introduced the ‘ProFuture’ label for its most<br />
environmentally friendly products that meet strict criteria. The ProFuture criteria include the<br />
following indicators: source of power, energy efficiency, carbon efficiency, local emissions,<br />
noise pollution, and recyclability. (<strong>Cargotec</strong> annual report 2011)<br />
In addition to the annual report, the key environmental figures report, occasional questionnaires,<br />
and the ProFuture label in product communications, <strong>Cargotec</strong> reports <strong>sustainability</strong> issues on its<br />
website in a <strong>sustainability</strong> section. <strong>Cargotec</strong>’s intranet has environment, health & safety pages as<br />
well. According to Karoliina Loikkanen, <strong>Cargotec</strong> aims to construct a single message for all<br />
stakeholders instead of using various communication channels for different stakeholders. In her<br />
view, clarity and materiality are essential factors in communications so that various stakeholders<br />
can easily understand the key message. Pauliina Koivunen noted that <strong>Cargotec</strong> has an active<br />
instead of proactive approach to <strong>sustainability</strong> communication: the company replies when<br />
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