Developing sustainability reporting - Case Cargotec - Aaltodoc

On the basis of the findings from first interviews, Cargotec’s Chief Technology Officer Matti
Sommarberg who is the executive level responsible for EHS; Manager of the Global Account
Management function Mikko Mononen; and Special Products Vice President Elisa Nuutinen
were asked about the specific stakeholders to be interviewed. Based on all the interview findings,
large customers and analysts (as representing also investors and funding providers) were
identified as the key stakeholders of Cargotec’s sustainability reporting. Also Sommarberg
confirmed that these are the target interviewees for the study.
All 16 of the analysts listed on Cargotec’s investor webpage were contacted by e-mail about the
interview. It was expected that those analysts who regularly follow the company could provide
the most fruitful comments on its sustainability reporting. Two reminders were sent to all of the
analysts in order to increase the response rate. All six of the analysts who replied to one of the
three e-mails and agreed to the interview were interviewed via telephone in March 2012. A list
of all the interview dates can be found in the section References.
Among customers, the Global Accounts (hereafter also: Customer Companies) were identified as
the interviewees due to their size, potential, and global presence. Mikko Mononen, Manager of
the Global Account Management function explained: “the Global Accounts are customers to the
various business lines of Cargotec all over the world. They consist of operators that own
hundreds of terminals altogether and handle most of the world’s consolidated container traffic,
which often makes them very demanding towards their suppliers’ products and performance.
Many of them also have shipping lines of their own.” According to the Special Products Vice
President Elisa Nuutinen, the Global Accounts are the companies that the industry generally
benchmarks. Some of them have a high profile on sustainability and they promote it actively.
From within the Global Account organisations, the target interviewees were the person
responsible for buying Cargotec’s products (hereafter: Purchasing Manager) and the person
responsible for sustainability issues (hereafter: Corporate Responsibility Manager). This is
because interviewing both the person who makes the purchasing decisions as well as the person
who has expertise in sustainability issues was expected to provide a balanced opinion. The exact
person(s) to be interviewed were identified by the respective Global Account Managers and their
36