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Experiences of Successful Center Directors - Baylor University

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THE UNIVERSITY OF ILLINOIS AT CHICAGO<br />

Gerry Hills is Director <strong>of</strong> the Institute for Entrepreneurial Studies at the <strong>University</strong><br />

<strong>of</strong> Illinois at Chicago. Gerry has created a unique research niche in the entrepreneurship<br />

education and research area through his annual conferences on the<br />

“Marketing/Entrepreneurship Interface.”<br />

■ UIC has differentiated itself in a growing sea <strong>of</strong> programs by concentrating<br />

on one particular aspect <strong>of</strong> entrepreneurship: the entrepreneurship/marketing<br />

interface.<br />

■ The largest university in the Chicago area, UIC has about 25,000 students,<br />

<strong>of</strong> which 3,500 attend the business school. UIC is ranked fiftyeighth<br />

in the nation (Research I) by the Carnegie Foundation.<br />

■ Chicago has a population <strong>of</strong> about seven million and is the third largest<br />

city in the U.S. The Institute is connected to more than 100 entrepreneurs.<br />

■ The Institute for Entrepreneurial Studies was started in 1982. The first<br />

coursework was in 1972.<br />

■ UIC had one <strong>of</strong> the first MBA Concentrations in Entrepreneurship, and<br />

now all MBAs take a core entrepreneurship course. Now UIC is <strong>of</strong>fering<br />

one <strong>of</strong> the few PLD seminars in entrepreneurship, in addition to its undergraduate<br />

Certificate in Entrepreneurship Program.<br />

■ There are 27 people associated with the Institute, <strong>of</strong> which 14 are full-time<br />

and part-time faculty.<br />

■ The <strong>Center</strong> itself is not endowed but funded by the Coleman Foundation,<br />

the College and outreach programs such as the Chicago Area Entrepreneurship<br />

Hall <strong>of</strong> Fame. The Coleman Foundation endowed Dr. Hills’ Chair.<br />

■ Outreach <strong>of</strong> the program includes: (1) Entrepreneurship Certificate in<br />

Business Administration; (2) Chicago-area Entrepreneurship Hall <strong>of</strong> Fame;<br />

(3) Collegiate Entrepreneurs Organization (a national student organization);<br />

(4) Minority and Women Business Owners Programs; and (5) a<br />

Family Business Council.<br />

■ The Institute has differentiated itself from other centers by focusing on entrepreneurship<br />

and markets and marketing. The Institute has hosted the UIC Research<br />

Symposium at the Marketing Entrepreneurship Interface since 1986.<br />

■ Key success factors include: (1) finding staff and faculty who have a heartfelt<br />

commitment to the entrepreneurship field and will put in the hours to<br />

make a difference; (2) people who can attract resources and creatively<br />

visualize programs; and (3) affiliate with outstanding entrepreneurs.<br />

■ Advice to start a program includes: (1) have a champion; (2) develop<br />

loose, flexible advisory board; and (3) develop an endowment campaign.<br />

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