the evaluation of turkish consumers' attitudes towards foreign products

positive and neutral seem to be very close to one another. On the other hand, the item
which states that “I am proud of having the products made in……..” has been evaluated
negatively for the three of the countries. This case can be justified with consumer
ethnocentrism. In the related literature, it is found that the characteristics of the
consumer ethnocentrism may differ among the consumers living in cities. When we
consider that this study was carried out on a group of people living in Eskişehir and
studying there, it can be stated that these characteristics could affect the evaluation of the
country origin.
Although no significant connection has been found between the questioned attitudes,
perception and gender, it is seen that the female participants in Germany had a more
negative evaluation compared with that of male participants.
As a result of ANOVA analysis, it was found that participants evaluated each country
differently from the others. The fact that each of the evaluated countries is a developed
European country did not stop the evaluations from differing from one another.
Likewise, when the related literature was examined, it was seen that the products of the
developed countries have been found to be evaluated positively. Although the countries
have been evaluated differently in this study, most of the participants in three countries
either had positive evaluations or were neutral in the three of the investigated categories.
As a result of the ANOVA analysis, the only connection found in the study is between the
attitudes/perceptions towards the marketing activities of the products made in Germany
and Italy and the amount of income of the participants. No significant connection was
found between the attitudes/perceptions of the other country and category and the
amount of income of the participants. In this respect, as participants’ income increases, it
can be stated that the attitudes and perceptions towards the marketing activities of the
products made in Italy and Germany may change negatively. This case can be justified
with the parallelism between the amounts of the income of the participants and
purchasing the product. As income increases, consumers may have the products and thus
they may have the chance to try the product directly. In such a case, the importance of
some facts influencing the evaluation of the products like country origin will decrease.
The attitudes/perceptions consumers have before buying a certain product and after
buying that product may be stated to be different.
In the crosswise table prepared for the purpose of establishing relations among all the
categories, each attitude and perception category for each country has been found to be
related to one another. In this case, it can be stated that the participants have done their
evaluations relating to the three countries. The fact that three of the countries are
European countries can be stated to have affected the result. It was observed that
participants have evaluated each country in three of the categories in the same way
(positive/negative). In this respect, it can be stated that participants have done their
evaluations for each country in a certain consistency.
When the general evaluations are considered, Germany appears to have been evaluated
in each attitude and perception in a more positive way. This case can be handled in a
versatile way. When the case is reconsidered from historical point of view, it is seen that
relations with Germany are more intense compared with the other two countries. For
example, the fact that there was a group filled with admiration for Germany in Ittihak
and Terakki Party, and the fact that the two countries were allied during the I. World
War can also be considered as factors. This case historically may have caused Germany to
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