the evaluation of turkish consumers' attitudes towards foreign products

The products made in …… are for
luxurious consumption rather than for
basic needs, as their structures
require.
381
3,0674
(,98918)
2,6124
(1,00915)
2,4213
(1,06670)
When the averages of the attitudes towards the products made in the chosen countries
are examined, most of the values seem to be close to 3. In addition, for the statement of
“The products made in ….. generally lacks of creativity and looks like the products made
in other countries”, it seems that averages in three countries seem to be higher than 3. At
the same time, the standard deviations of the values given for the above mentioned
statement are found to be higher than 1.
Table II: The averages of the attitudes of the three countries’ products towards marketing
activities and their standard deviations.
In general, the care and repair
services provided for the products
made in …….. are adequate.
The packages of the products made
in …….. have been designed well
and every size is available.
The etiquettes and the manuals of
the products made in ……..
comprehensible and informative.
The products made in ……. are
cheaper when compared with those
made in other countries.
The brands of the products made in
…….. are easily recognized and
well-known.
The products made in …….. can be
easily found at outlets.
The retails selling the products made
in ……… have a good reputation.
The products made in ……. are
mostly exhibited well and sold at
retails.
The advertisements of the products
made in ………… are generally
persuasive and provide a reliable
source of knowledge about the
product.
The products made in ……… need
more advertisements and promotion
to better inform consumers about
the presence of the product.
ALMANYA İTALYA FRANSA
2,1966
(,93313)
2,5393
(,80333)
2,6011
(1,07009)
3,0337
(1,18798)
2,0674
(,97769)
2,1910
(,89413)
2,3708
(,87504)
2,3764
(,90754)
2,3539
(,91040)
3,0000
(1,03607)
2,6348
(,86770)
2,5562
(,73622)
2,7753
(,98294)
3,4101
(,91769)
2,3258
(,95994)
2,6292
(,85545)
2,4888
(,90970)
2,4438
(,88279)
2,6292
(,85545)
2,6236
(,93815)
2,6124
(,84457)
2,6517
(,78259)
2,8483
(1,05473)
3,4944
(,99290)
2,4494
(,96856)
2,7247
(,90670)
2,5281
(,88413)
2,4326
(,90726)
2,6180
(,89576)
2,5843
(1,02851)