the evaluation of turkish consumers' attitudes towards foreign products

e perceived as a friendly and ally country rather than as enemy country. From another
point of view, another issue we should consider about is the migration of many people
from Turkey to Germany in 1960s. Today it is well known that more than 2.000.000
Turkish people live in Germany. When we consider the fact that these people (they are
also called as “almancı”) bring many products to Turkey whenever they have a chance to
visit, it can be stated that the introduction of German products to Turkey started in 1960s,
much before the legal introduction of German products. When we consider about the
facts that Turkey had a closed economical structure till 1980, that European products
were hindered with the increase of custom taxes or sold with high prices, that these
products, which cannot be legal parts of Turkish economy, or cannot get in touch with
Turkish consumers as a consequence of above mentioned obstacles, were brought into
the country by migrants, German products can be stated to come into Turkish market in
an advantageous way. In addition to the above mentioned factors, the fact that more
German tourists than Italian and French visit Turkey each year can be considered as
another factor. Tourism can also be stated to have made both cultures very familiar to
members of each culture.
Considering the fact that no participants with majority have evaluated any of the
countries in any of the categories negatively, the products of these countries planning to
enter the Turkish market can be advised to regard their country origin as an important
factor
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