the evaluation of turkish consumers' attitudes towards foreign products

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When we examine the averages of the attitudes of the three countries’ products towards marketing activities for the statement of “The products made in ……. are cheaper when compared with those made in other countries.” the averages for the three countries seem to be above 3. At the same time, the standard deviations of the values given to the above mentioned statement seem to be above 1 Table III: The averages of attitudes towards the importance of country origin of the products of the countries. When I go shopping, I usually show interest to the products made in ........ The fact that I use the products made in .......... for the purpose of comparison helps me to wisely choose what I should buy. As much as possible, I prefer to buy the products made in ......... When I compare with other countries, I am not pleased with the products made in ........... I am proud of myself to have the products made in ........... ALMANYA İTALYA FRANSA 3,0843 (1,22529) 2,8708 (1,08411) 3,1067 (1,31693) 2,7360 (,99884) 3,6573 (1,32787) 382 3,0787 (1,21873) 3,0899 (,93447) 3,2921 (1,22315) 2,7640 (,95103) 3,7135 (1,27201) 3,3202 (1,15163) 3,1573 (,92546) 3,4157 (1,13803) 2,8090 (,90043) 3,7809 (1,20839) When we examine the averages of the attitudes towards the importance of the country origin of the chosen countries, for the statement of “When I go shopping, I usually show interest to the products made in .............” the averages for the three countries seem to be above 3. At the same time, the standard deviations of the values given to the abovementioned statement seem to be above 1. For the statement of “ the fact that I use the products made in .......... for the purpose of comparison helps me to wisely choose what I should buy”, The average of Germany is below 3 and the averages of France and Italy are above 3.The standard deviation for Germany is above 1, and For France and Italy, it is below 1. For the statement of “I am proud of myself to have the products made in ...........”, the averages of the three countries seem to be above 3.5. The standard deviation of the values given to this statement is above 1. Gender In this phase, the connection between the overall attitudes towards gender, the products made in these three countries, the marketing activities of these products, the importance of the country origin and overall attitudes is analyzed with the use of T-test. As a result of the test, a significant connection has been found between the overall attitudes of the three categories made in Germany and gender. As can be seen in the group statistics, the proportion of the overall attitudes of the female participants (71,8214) towards the products made in Germany, when compared with that of male participants
(65,3441), their attitudes towards the marketing activities of these products and their attitudes towards the country origin can be stated to more negative. The analysis of the overall attitudes towards country origin, the marketing activities of these products and the products. The overall attitudes towards the products made in these three countries, the marketing activities of these products and their country origin have been investigated with the use of one-way variance analysis method. Then, the connections among the attitudes towards the importance of the country origin, the marketing activities of the products made in these countries and the amount of income and country products have been investigated. When the overalls of the attitudes towards the products made in Germany, Italy and France are evaluated, it can be stated that these three countries differed in the evaluation. In this respect, it can be stated that consumers have different attitudes and perceptions towards the products of these three countries, the marketing activities of these products and the country origin. Income As a result of the ANOVA analysis, a significant connection has been established between the attitudes towards the marketing activities of the products made in Germany (overall for marketing in Germany), the attitudes towards the marketing activities of the products made in Italy (overall for marketing in Italy) and the amount of income of the participants. For other countries, no significant connection has been found. The correlations among the attitudes towards the products, the marketing activities of the products and the importance of country origin. At this phase, the relations among the attitudes towards the products made in the country, the marketing activities of the products and the importance of the country origin have been investigated with the use of correlation analysis. In almost all of the evaluations, a connection has been determined. This connection can be described as a positive connection. The strong connection among the stated attitudes indicates that the participants have utilized both attitudes similarly. Any participant utilizing any of the stated attitudes as positive has also utilized the second attitude as positive; if negative, the second one is also utilized as negative, if the participant is neutral for any of the attitudes, s/he is also neutral for the second attitude. The Averages of the attitudes towards the importance of country origin, the marketing activities of the products, products and the averages of the attitudes of all categories. In this part, the averages of the attitudes towards the importance of country origin, the marketing activities of the products, products and of all categories are investigated. It can be stated that the general attitudes towards the products made in Germany are more positive than those of France and Italy. It can also be stated that the attitudes towards the marketing activities of the products made in Germany are more positive than those of the products made in France and Italy. It can be stated that participants have similar evaluations about the countries with regards to their attitudes towards the importance of 383
Page 1 and 2: THE EVALUATION OF TURKISH CONSUMERS
Page 3 and 4: various channels to advertisement,
Page 5 and 6: 8. Is there any relation between th
Page 7: The products made in …… are for
Page 11 and 12: positive and neutral seem to be ver
Page 13 and 14: Güdüm, G. ve Kavas, A. (1993). T

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