the evaluation of turkish consumers' attitudes towards foreign products

When we examine the averages of the attitudes of the three countries’ products towards marketing
activities for the statement of “The products made in ……. are cheaper when compared with
those made in other countries.” the averages for the three countries seem to be above 3. At the
same time, the standard deviations of the values given to the above mentioned statement seem to
be above 1
Table III: The averages of attitudes towards the importance of country origin of the
products of the countries.
When I go shopping, I usually show
interest to the products made in ........
The fact that I use the products made
in .......... for the purpose of
comparison helps me to wisely choose
what I should buy.
As much as possible, I prefer to buy
the products made in .........
When I compare with other
countries, I am not pleased with the
products made in ...........
I am proud of myself to have the
products made in ...........
ALMANYA İTALYA FRANSA
3,0843
(1,22529)
2,8708
(1,08411)
3,1067
(1,31693)
2,7360
(,99884)
3,6573
(1,32787)
382
3,0787
(1,21873)
3,0899
(,93447)
3,2921
(1,22315)
2,7640
(,95103)
3,7135
(1,27201)
3,3202
(1,15163)
3,1573
(,92546)
3,4157
(1,13803)
2,8090
(,90043)
3,7809
(1,20839)
When we examine the averages of the attitudes towards the importance of the country
origin of the chosen countries, for the statement of “When I go shopping, I usually show
interest to the products made in .............” the averages for the three countries seem to be
above 3. At the same time, the standard deviations of the values given to the abovementioned
statement seem to be above 1.
For the statement of “ the fact that I use the products made in .......... for the purpose of
comparison helps me to wisely choose what I should buy”, The average of Germany is
below 3 and the averages of France and Italy are above 3.The standard deviation for
Germany is above 1, and For France and Italy, it is below 1.
For the statement of “I am proud of myself to have the products made in ...........”, the
averages of the three countries seem to be above 3.5. The standard deviation of the values
given to this statement is above 1.
Gender
In this phase, the connection between the overall attitudes towards gender, the products
made in these three countries, the marketing activities of these products, the importance
of the country origin and overall attitudes is analyzed with the use of T-test.
As a result of the test, a significant connection has been found between the overall
attitudes of the three categories made in Germany and gender. As can be seen in the
group statistics, the proportion of the overall attitudes of the female participants (71,8214)
towards the products made in Germany, when compared with that of male participants