the evaluation of turkish consumers' attitudes towards foreign products

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e perceived as a friendly and ally country rather than as enemy country. From another point of view, another issue we should consider about is the migration of many people from Turkey to Germany in 1960s. Today it is well known that more than 2.000.000 Turkish people live in Germany. When we consider the fact that these people (they are also called as “almancı”) bring many products to Turkey whenever they have a chance to visit, it can be stated that the introduction of German products to Turkey started in 1960s, much before the legal introduction of German products. When we consider about the facts that Turkey had a closed economical structure till 1980, that European products were hindered with the increase of custom taxes or sold with high prices, that these products, which cannot be legal parts of Turkish economy, or cannot get in touch with Turkish consumers as a consequence of above mentioned obstacles, were brought into the country by migrants, German products can be stated to come into Turkish market in an advantageous way. In addition to the above mentioned factors, the fact that more German tourists than Italian and French visit Turkey each year can be considered as another factor. Tourism can also be stated to have made both cultures very familiar to members of each culture. Considering the fact that no participants with majority have evaluated any of the countries in any of the categories negatively, the products of these countries planning to enter the Turkish market can be advised to regard their country origin as an important factor REFERENCES Ahmed, S. A. and DʹAstous, A. (1993) Cross-national Evaluation of Made-in Concept Using Multiple Cues. Europen Journal of Marketing. Vol: 27, No:7. Ahmed, S. A. and DʹAstous, A. (1995). Comparison of country-of origin Effects on Household and Organizational Buyersʹ Product Perceptions. European Journal of Marketing. Vol:29, No:3. Ahmed, Z. U., Johnson, J. P. Lıng C. P., Fang, T. W., Huı A. K. (2002) Country-of-origin and Brand Effects on Consumersʹ Evaluations of Cruise Lines. International Marketin Review. Vol:19, No:3. Brunıng, E.R. (1997). Country of Origin, National Loyalty and Product Choice. International Marketing Review. Vol:14, No:1. Canlı, Z. G. and Maheswaran, D. (2000). Cultural Variations in Country Of Origin Effects. Journal of Marketing Research.Vol:XXXVII. Canlı, Z. G. and Maheswaran, D. (2000). Determinants of Country-of-Origin Evaluations. Journal of Consumer Research.Vol:27. Chao, P. and Gupta, P. B. (1995). Information Search And Efficiency Of Consumer Choices Of New Cars. International Marketing Review.Vol:12 No.6. Darlıng, J. R. (1985). A Longitudinal Analysis of the Competitive Profile of Products and Associated Marketing Practices of Selected European and Non-European Countries. European Journal of Marketing: Vol:21, No:3. Darlıng, J. R. and Puetz J. E. (2002). Analysis of Changes in Consumer Attitudes Toward the Products of England, France, Germany and the USA, 1975-2000. European Business Review. Vol:14, No: 3. Dʹastous, A. and Ahmed, S. A. (1999). The importance of Country Images in the Formation of Consumer Product Perceptions. Journal of Marketing Review. No:2; 386
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