10 JULY <strong>2013</strong> | http://fashion-faces.com FURNE AMATO
STYLE STAGE CELEBRITY JUDGE PROFILE Amato Haute Couture and brand, Furne One, created by eccentric fashion designer, Furne Amato has never been more sought after. This illustrious creative is esteemed worldwide in the fashion and entertainment industries in anticipation of each lavished couture piece that graces bodies of the glamorous. It’s no wonder it wasn’t long before Amato’s Dubai-based designs and face were foreseen to take the red carpet and center stage, globally. From an early age living in the Philippines, young Furne was captivated by fashion. Already sketching at age ten, he used his inherent interest in aesthetics, gleaning appreciation from his Mother and Grandmother’s own admiration for beautiful appealing apparel. By 1994, Josie Natori and other foundational fashion players took notice after his competitive win for the MEGA Magazine Young Designer of the Philippines Award with his Furne One line. He was Natori offered an apprenticeship by Natori, herself, at her design house in New York. That same year, Amato received the first prize at Japan’s Women’s Wear Awards. All of his exploration and intrigue paid off, as his next notable accolade was as finalist at Manila’s Fashion Designer Awards three years later. In 2002, the elite clientele in Dubai were thrilled as Furne opened his first boutique. He called it, Amato. Meaning “beloved,” it was no wonder his idolizing patrons had first glimpses of Furne’s unique creations. Again, Amato’s work set the stage for an inundation of offers including Swarovski’s request for a highly embellished bridal dress for their 2007 limited edition book, Unbridled. This opened a collection partnership with them yet again for its Crystalised Swarovski Elements events. Celebrity Fashion Designer http://amatohautecouture.com & http://furneone.com In 2008, Germany’s Next Top Model invited Amato as a special guest designer for the show’s season finale with supermodel, Heidi Klum. This initiative launched international response, and influenced his repeat role for the following three years! While International Fashion Week(s) from London, Dubai, Los Angeles and Miami, desired this rising designer on their catwalk, he was marked as a favorite, bringing monumental success. This brought the acclaim of celebrity status, as sensations including: supermodel, Heidi Klum, and singers, Jennifer Lopez, Katy Perry, Shakira, Nicole Scherzinger, Amber Rose and Nicki Minaj considered his creations a must- have. Excitedly, the brands’ first boutique in the US opened successfully in Los Angeles (2012) with more cities to come. Furne One and Amato Couture are a result of diligence. With so many talented designers it’s interesting to include that he believes his luck was inclusive of “being in the right place at the right time.” Either way, it is time for Furne Amato to shine.