FASHION July 2013

Artistic Director, Gregangelo Herrera,
has been performing in the arts for
the last 30 years. He is a graduate
of CCA with a multi-media degree
with an emphasis on textiles and
costume design, his signature
aesthetic fuses multicultural,
multigenerational designs with
science and technology. His team
of twelve artists for this event
included, film makers, multimedia
artists, costumers, make-up artists,
a libretto, musical composition,
sculptors, animators, riggers and
technical specialists. Conceptually for
the event it was a year in planning
and execution, this event was made
financially possible for SMoCA by a
partial sponsorship. Financially for
Gregangelo & Velocity, the event was
made possible by design and use of
our existing inventory of many years
of costumes, props, equipment
and music created by Gregangelo
& Velocity Arts and Entertainment
over the years for commissions that
included the de Young Museum’s
John Paul Gaultier exhibition, “From
the Sidewalk to the Catwalk”, The de
Young’s commission of costumes for
public programs surrounding “The
Treasures of King Tut” exhibition
and other museum commissions as
well as a commission from the HBO
Game of Thrones. All of the Media,
films and video were site specific
and custom created for Night
Circus at the Scottsdale Museum of
Contemporary Art.
Featured in the Red Lounge was an extraordinary haute couture costume inspired and created for public programs surrounding the Jean Paul
Gaultier exhibition at the de Young Museum in San Francisco. This costume “Gilded Lady” was created in house, along with several costumes
for the de Young programs. The aesthetics of the permanent SMoCA Lounge Installation created in 2011 “Beneath the Wave” designed by Janis
with assistance from Effie Bouras created a perfect backdrop for the “Gilded Lady’s” gold infusion. the Egyptian costumes that accompanied the
Gilded Lady in the Red Lounge were created for the Treasures of King Tut Exhibition also at the de Young Museum in San Francisco, this living,
moving installations of haute couture costumes meet performers in ancient to contemporary attire were leashed together via three red organza
ribbons to show transition and connection of time and fashion from ancient to contemporary, the film lighting and projecting behind the living
installation was designed to showcase imagery and transitions of the sun from ancient to contemporary.