FASHION July 2013

So space cadets! Turn On! Tune In! Plug your brain in and see if you can get get a little spark
of imagination, enlightenment and originality churning away in that junk food damaged
consciousness and discover an antidote to all the pseudo junk culture designer tyranny
of passionless conformist aggressive normality!
So! Fasten your safety belt’s because here we go!
1. If you are a company don’t build brands! Sell images and ideas! We’re moving into a post
branding, post marketing, post commodification culture (and you can trust me on this.
I get paid a lot of money for this kind of disinformation).
2. Sell the product as entertainment! today we are all in the entertainment industry!
Whatever your chosen profession, you have to give the best show possible (or someone
else will). So, you have five seconds to get your act together and get yourself in the frame!
And you better improve those communication skills! learning to read might be a good start,
there’s this cool thing called literature & history! ever heard of it? and don’t talk to me
about ‘passion’ or ‘on trend’! This really is for people with an imagination by pass!
3. Don’t react to trends, don’t follow them, don’t spot them, why? Because they don’t exist,
they are simply a figment of your own and someone else’s artificially created illusions!
4. Ignore the fashion press (Apart from FFM that is! As they publish me, they either know
something the rest of you don’t know or, have a self destruct mechanism!)
5. The concept of fashion is for people living in a time warp.
6. Avoid the next big thing kind of hype!
7. Don’t hire people with qualifications, fire them! Hire people with talent, ideas
and imagination!
STYLE GURU | UNITED KINGDOM
8. Don’t hire trend scouts or stylists, fire them! There are no trends and anyway these
people are well past their sell by date, with no ideas at all, certainly none of their own!
9. If you need a stylist you are third rate no hope schmuck anyway! Did the Beatles,
Rolling Stones, Velvet Underground, David Bowie, Roxy Music, Captain Beefheart,
Kraftwerk, Joy Division, Sex Pistols, The Clash, etc, etc... need stylists?
10. There are no age group categories anymore, only scenes and cultures! Age space & time...
have no meaning, in a world of middle aged twenty something’s lost in their new global
retrocentric terminal conformity or geriatric hipsters with the sixties still flowing through
their veins like an acid latté!
http://fashion-faces.com | JULY 2013 73