FASHION July 2013

FASHION DESIGN | USA
photographer : steve trujillo of trudge photography
http://trudgephoto.com
smoca advisory member : oscar de la salas
http://whatwould oscardo.com
scottsdale museum of contemporary arts
http://smoca.org
22 JULY 2013 | http://fashion-faces.com
AT SCOTTSDALE MUSEUM OF CONTEMPORARY ARTS
PHOTOGRAPHER | Steve Trujillo
SMOCA ADVISORY MEMBER
CONTENT | Oscar De la Salas
Upon our initial meeting with the Scottsdale Museum of
Contemporary Art (SMoCA), the museum development
staff charged us with creating an exciting new benefit
gala that raises funds to support the mission and vision
of SMoCA. “Night Circus at SMoCA” is loosely based
on the novel “Night Circus” by Erin Morgenstern. This
inaugural fundraising event was created to benefit the
Museum, its exhibitions and arts education/outreach
programs. The goals of the museum were to engage
the community, raising visibility in the community of the
Museum’s programming and fundraising.
The evening was designed to immerse guests in a wildly
colorful arena. Intriguingly costumed characters in custom
environmental installations were designed alongside the
living art, video art and décor of each gallery and supported
an entire and complete engagement of the senses.
The Museum galleries and Sky Space were individually
transformed into thematic surreal magical, dream-like
circus environments. Each turned into a new environment
beckoning guests as they encounter ‘living art, immersive
videos, tables serving delectable treats, peruse a variety
of chef-prepared food stations and signature cocktails
created especially for this event. This site specific event
in its design as a immersive labyrinth and experience that
engulfed the museum and also brought focus at the end
of the labyrinth to the existing MASH-UP Exhibition at the
time of the gala still showing at the museum.