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Annual Report - Bank of Baroda

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programmes internally and at the external institutes <strong>of</strong> repute to<br />

equip its staff in various aspects <strong>of</strong> internal control systems.<br />

Operations and Services<br />

Customer-Centric Initiatives<br />

As always, efficient customer service and customer satisfaction<br />

are the primary objectives <strong>of</strong> the <strong>Bank</strong> in its day to day<br />

operations. The <strong>Bank</strong> is highly responsive to the needs and<br />

satisfaction <strong>of</strong> its customers, and is committed to the belief that<br />

all technology, processes, products and skills <strong>of</strong> its people must<br />

be leveraged for delivering superior banking experience to its<br />

customers without fail.<br />

Recently, the <strong>Bank</strong> has taken several measures to improve<br />

customer service at the branches and at the same time,<br />

strengthened the customer complaint redressal machinery for<br />

fast disposal <strong>of</strong> customer complaints.<br />

Efforts to Improve Customer Service at Branches<br />

The feedback on quality <strong>of</strong> customer service at branches is<br />

obtained through the Branch Level Customer Service Committee<br />

meetings that are held every month in which customers from<br />

various cross sections <strong>of</strong> the society are invited including Senior<br />

Citizens and Pensioners. The suggestions/views generated<br />

during the meetings are collated and appropriate follow up<br />

action is taken to examine the feasibility to implement the<br />

suggestions for improving the quality <strong>of</strong> customer service<br />

rendered at the branches.<br />

The <strong>Bank</strong> is focused towards providing excellent customer<br />

service through all delivery channels and has been making<br />

continuous efforts for enhancing the level <strong>of</strong> customers’<br />

satisfaction by leveraging technology to provide e-products and<br />

alternative delivery channels best suited to the diverse needs<br />

<strong>of</strong> different customers. The varied interests and expectations<br />

<strong>of</strong> customers are taken care <strong>of</strong> by improving upon the various<br />

processes and procedures.<br />

21<br />

Compliance<br />

Jeeef

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