Annual Report - Bank of Baroda

events. Some of the major events where Bank’s branding
was enhanced included Pravasi Bharti – New Delhi, Vibrant
Gujarat Summit 2011, Mumbai Marathon, Polo Tournament,
Vadodara Marathon, Mint, Annual Banking Conclave - “Banking
& Beyond – New Challenges Facing India Financial System”.
The out-of-home media was also well leveraged to be on the
radar of customers constantly.
Out of the Box Thinking
• The Bank came up with a completely innovative idea
by developing a micro site to aid the “Reinforcement
Campaign II”. The campaign objectives were to promote the
usage of alternate delivery channels i.e. Internet Banking
& ATMs and, also, to enhance the Bank’s image as a tech
savvy bank.
• This medium is now being continuously used to promote
lead generation for Retail Loan and Saving Bank
campaigns.
• The animated ‘Stick man figure’ has slowly evolved to
capture the imagination of both the Bank’s internal and
external stakeholders as the first of its kind in the Banking
segment.
Awards and Industry Recognition for Bank of
Baroda
Shri M.D. Mallya, CMD being awarded “The Banker of
the Year- 2010” by Dr. Manmohan Singh, Hon’ble Prime
Minister of India at New Delhi.
The Bank has received several awards during 2010-11, for
its consistent outstanding and all-round performance (both
business & financial), superior management, dedication to
excellence and contribution to rural economy and financial
inclusion.
Given below are a few select awards won by the Bank during
the course of 2010-11.
• Business
Standard- Best Banker Award given by Dr
Manmohan Singh to the Bank’s Chairman & Managing
Director at New Delhi.
• Best SME Business Start-up Scheme Award in the Banker
Middle East Product Awards 2011 ceremony held on
23rd March, 2011 at Emirates Towers in Dubai.
Skoch Financial Inclusion Award- 2011
•
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