Wheel of Fortune - Social Gaming - IGT.com

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SLOTLINE September2009 Six players are better than one Multi-player games attract the next generation Did you know half of Generation Y is old enough to gamble? More than 70 million strong, this is the same generation that thrives on social networks, lives to “twitter,” and exists in an exceedingly interactive space. Is your casino ready to cater to this group? Tapping into the holy grail of gaming – that next wave of players – is paramount. Introducing them to a gaming space they can relate to is vital. IGT’s M-P Series electronic table products can help. These exciting new themes offer the social interactivity of a traditional table game, but with an electronic twist. “We have noticed both younger players and traditional slot players adapting to electronic table games,” IGT Table Games Director Tim Richards said. “And with the center display, the players are all drawn to the same outcome and therefore the results elicit more of a common community response.” The concept of a social network is simple: it consists of people and commonalities. Consider your table games mini-networks. People with a common interest (playing and winning a particular game) come together and create a social group of sorts. And odds and strategy aside, most table games players thrive on the interaction and consider it an important part of the experience. Now imagine a more defined node – a younger player who not only appreciates the social interaction of a table game, but seeks novelty. He’s going to check out your new M-P Series product. And he’s going to like it. “These games do great things for the player and the operator,” Richards said. “Many casinos in non-table games jurisdictions can offer something they couldn’t before, and players are exposed to a new, innovative table game experience. Plus, these products are great for players who have always wanted to try their luck at a table, but were just too intimidated. The belief is that the players are more comfortable in this setting due to it not being as ‘public’ to learn the game and possibly make mistakes.” The next generation player was raised on interactivity, and expects more from gaming entertainment than ever before. IGT’s M-P Series games provide the social, technologically charged experience new players are looking for in a casino game. Tap into the holy grail and get an IGT M-P Series game on your floor. IGT’s M-P Series games create the mix you need: Golden Baccarat Neither high-stakes wagering nor special agent status is required to play the Golden Baccarat game. All of your players (and Bankers, too!) can enjoy the camaraderie and party atmosphere of this sophisticated, yet accessible, group play game. Roulette Evolution Add the electronic table gaming experience to your casino floor with the Roulette Evolution game. Featuring state-of-the-art technology and exciting group play action, this is the game your players want to play. Triple Towers Virtual Horse Racing Enjoy a day at the races with Triple Towers Virtual Horse Racing. With intricately detailed animations and a full array of betting options, your players will be vying for a position at your casino’s newest multi-player group play experience.
Roulette Evolution SLOTLINE September2009 spins to success Excellent averages prove game’s worth “Roulette Evolution is one of the hottest games in the building,” said Phil Trofibio, Motor City Casino Hotel vice president of slot operations. “We are wildly ecstatic about the game’s performance on our floor.” Roulette Evolution , the first game released for the M-P Series setup, is now approved for a majority of jurisdictions in the US and Canada. The positive response to the game by players is changing the way many operators’ view the multi-player electronic gaming market. Open since 1999, Motor City Casino Hotel in Detroit offers a wide variety of slots and live table games. Executives at the property had initial concerns that Roulette Evolution might pull players away from their live table games. Eight months after the go-live date, those concerns never materialized. “We’re clearly seeing a younger demographic than our typical slot player playing this game. Most are similar in age to our table games players,” added Trofibio. “But we’ve experienced no draw down from our table games.” Although not the first to deliver a multi-player product to the marketplace, IGT spent extra time developing the best possible result. “We waited until we knew we had a superior product,” said Tim Richards, IGT director of table games. “Our customers want the best. And we worked until we got there.” With 850 slots, 38 table games and live poker on the casino floor, River Cree Resort and Casino in Edmonton, Alberta, Canada, taps into a robust locals market. They were looking for the right product when they installed Roulette Evolution in March. “We previously had a competitor’s product on the floor,” said Bob Arnett, manager of casino programs for the Alberta Gaming and Liquor Commission (AGLC). “It was nice looking but it just didn’t attract the game play.” Each year more than two million guests visit Casino Regina in Saskatchewan, Canada. The property features 791 slot machines and 35 table games. They added the Roulette Evolution game to the mix last November. “We have several years of experience, and limited success, with other electronic table game products,” said Elliott Daradich, director of product development for Saskatchewan Gaming Corporation. “Roulette Evolution is the most successful e-table product in our product offering to date, and it continues to exceed our expectations.” There are many factors that determine the success of an electronic multi-player game – math, graphics, comfort, ease of wagering and more. It involves much more than simply converting a live game to its electronic counterpart. “Developing games for the M-P Series allowed us to add improvements in wagering convenience and customer comfort not found in a traditional scenario,” Richards said. The Hard Rock Hotel & Casino Biloxi was the M-P Series Roulette Evolution test site for the Mississippi Gaming Commission in May and June of this year. By mid-May, Slot Operations Manager Tarzan Treadway was already impressed. “We looked forward to having these games installed, as we are always looking to get the newest and most exciting games” he said. “The numbers have started out strong.” Treadway said he believes several factors are impacting the popularity of the game: the regular pace of the electronic version, the ease of placing bets on the touchscreen video monitor and the ability to learn the game without the intimidation factor of a live table game. Another reason often cited for the success of the Roulette Evolution game: it creates an experience bridge by bringing traditional table games players, slot players and younger players familiar with electronic games together on one game. They may enjoy playing for different reasons, but this game brings them all to the table. “It appears Roulette Evolution has done exactly what we had hoped,” said Steve Lautischer, AGLC manager of gaming products. “It has validated consumer acceptance of electronic versions of table games, while maintaining volumes at the traditional tables. It bodes well for our market’s continued product-mix diversification.” If operators were unclear about whether the market is ready for M-P Series electronic multi-player products, the success of Roulette Evolution is making it clear. The proof is in the numbers. 53
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