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SAM ASH, NASHVILLE, TENN.<br />
FULLY FUNCTIONAL STAGE<br />
A centerpiece of the showroom, the audio department’s stage can host a high-profile<br />
clinic. The room has 28-foot-high ceilings, an intelligent lighting rig and a 15,000-watt<br />
EV P.A. system. “You just put mics up, and you’re ready to go,” Aurigemma said.<br />
NEW IMAGE<br />
The electric guitar area boasts pewter brush slatwall and red trim, representing<br />
the new look of Sam Ash stores. Plus, the department<br />
houses a high-end room. “That’s one of the biggest we have.”<br />
WIDE OPEN SPACES<br />
“Every department is visible from the door. There’s no question of where you need to go.”<br />
PICKIN’ PORCH<br />
The acoustic guitar department features a pickin’ porch (pictured in the left corner),<br />
an elevated performance and merchandising area sporting an overhang. “The<br />
acoustic department is completely visible when you walk into the store.”<br />
DRUMS FRONT & CENTER<br />
“We moved the drum department onto the main floor. Before, it wasn’t very<br />
visible. It made the middle of the store look kind of thin. Now, we have<br />
the immediate presentation right as you come in, straight ahead.”<br />
‘REAL’ STUDIO<br />
The cozy recording room features hardwood floors “to make it feel like a real studio.”<br />
JULY 2012 I MUSIC INC. I 13
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