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Photo by Steve Winslow<br />
78 I AUDIO & RECORDING<br />
80 I DRUMS & PERCUSSION<br />
82 I PIANOS & KEYBOARDS<br />
84 I PRINT & MULTIMEDIA<br />
86 I DJ & LIGHTING<br />
ASK THE<br />
RETAILER<br />
90 I ASK THE RETAILER<br />
X Dealers discuss exciting up-andcoming<br />
suppliers and products<br />
6 I MUSIC INC. I JULY 2012<br />
Paul Decker<br />
42<br />
12 I PROFILE<br />
X Sam Ash <strong>Music</strong> unveils new look<br />
14 I NEWS<br />
X Willis <strong>Music</strong> hosts Cymbal-Land Cincinnati<br />
X Bach to Rock gets franchised<br />
X GC expands, S&P downgrades its rating<br />
20 I PROFILE<br />
X An inside look at NAMM’s Museum of Making <strong>Music</strong><br />
21 I NEWS<br />
X Kala moves headquarters<br />
X Los Cabos adds Japanese distributor<br />
July 2012<br />
42 I THE SCENE MAKER<br />
After pushing through the rough economy, combo dealer<br />
<strong>Music</strong> Villa reinvents itself as a community hot spot.<br />
36 I RPMDA 2012<br />
Attendees at this year’s Retail Print <strong>Music</strong> Dealers Association<br />
convention seek ways to stand out in a digital world.<br />
50 I SUMMER NAMM<br />
PLANNING GUIDE<br />
Everything you need to know for Summer NAMM 2012.<br />
GUITAR INDUSTRY SPECIAL GUITAR & UKES IN SCH<br />
56 I GUITARS, UKES GAIN MOMENTUM IN SCHOOLS<br />
60 I THE FUTURE OF GUITAR PEDALS<br />
66 I WARWICK CELEBRATES 30TH ANNIVERSARY<br />
68 I SCHOOL OF ROCK EXPANDS<br />
70 I GUITAR STRAP MAKERS GO TO EXTREMES<br />
74 I NEW GUITAR, AMP & ACCESSORY STANDOUTS<br />
Myrna Sislen<br />
(middle) with<br />
Washington, D.C.,<br />
councilors Jack Evans<br />
and Mary Cheh<br />
27 I INDEPENDENT RETAIL<br />
X Eschliman on responding to undecided customers<br />
28 I THE CUSTOMER WHISPERER<br />
X Billings reveals how to get customers to hear you<br />
32 I LESSONS LEARNED<br />
X Rosenbloom advocates daily ‘sales aerobics’<br />
34 I FROM THE TRENCHES<br />
X Sislen discusses profiting after a decade in business<br />
Cover photo by Steve Winslow
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