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GUITAR INDUSTRY SPECIAL THE FUTURE OF PEDALS<br />
STOMP!<br />
Bananas at Large is a<br />
pedal attic.<br />
The glass showcases<br />
at the San<br />
Rafael, Calif., dealership<br />
house hundreds — and<br />
als on the market.”<br />
bank. When you rotate your<br />
Boss, a division of Roland, inventory, highlight different<br />
If you’re not boasts a sizeable catalog of builders or have limited runs<br />
more than 100 pedals, as does of products, it excites people.<br />
invested<br />
Electro-Harmonix. MXR and They can come in and spend<br />
in the effects Pigtronix aren’t very far be- under $500 and get something<br />
hundreds — of unique effects.<br />
From DIY garage concoctions<br />
to vintage Uni-Vibes and tape<br />
hind. And in a weak economy, interesting.”<br />
category,<br />
accessorizing is favored over With its relatively low over-<br />
step on it major rig renovations. head cost, the pedal category<br />
echoes, the number of tones from the larger companies to “People aren’t able to buy can be a profitable treasure<br />
and manufacturers is daunt- small guys in their basements,” new guitars and amps all the trove, but it’s easy to get lost<br />
ing. And when it comes to the said Orin Portnoy, founder of time,” said Alan Rosen, owner in translation. The number of<br />
pedal market in general, that Mod Kits DIY. “In the 20 years of Bananas at Large. “The pedal smaller builders can make retail-<br />
same analogy is not far off. I have been in this business, I represents a nice, little voice ers’ “heads swim,” said Godlyke<br />
“Everyone makes pedals now, have never seen this many ped- change without breaking the President Kevin Bolembach.<br />
60 I MUSIC INC. I JULY 2012<br />
Alpha <strong>Music</strong>’s<br />
Micah Spruill
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