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The Coast News, March 22, 2013

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MARCH <strong>22</strong>, <strong>2013</strong><br />

THE COAST NEWS<br />

SPORTS<br />

Plans for sports training center put on hold<br />

By Bianca Kaplanek<br />

DEL MAR — Plans to<br />

build a first-of-its-kind junior<br />

sports training facility at the<br />

Del Mar Golf Center ha ve<br />

been put on hold indefinitel y<br />

after a recent estimate came<br />

in at mor e than twice what<br />

the project was expected to<br />

cost when it w as launched<br />

three years ago.<br />

Matt Clay, general manager<br />

of the golf center , made<br />

the announcement “with a<br />

heavy heart” at the <strong>March</strong> 13<br />

board of directors meeting for<br />

the <strong>22</strong>nd District Agricultural<br />

Association, which manages<br />

the Del Mar F airgrounds, on<br />

which the facility is located.<br />

In a F ebruary letter to<br />

Tim Fennell, fairgrounds general<br />

manager, Clay stated<br />

engineering estimates fr om<br />

the architect and his team<br />

were upward of $2 million.<br />

<strong>The</strong> golf center partnered<br />

with Del Mar r esident<br />

Sean Cochran, Phil<br />

Mickelson’s personal trainer,<br />

and had, according to Fennell,<br />

“a handshake deal” with<br />

Titleist for sponsorship.<br />

An original estimate of<br />

$1.25 million was developed<br />

in 2010 without f ormal construction<br />

documents because<br />

it was necessary to get the<br />

required coastal development<br />

permit, or CDP, before any<br />

work could be done.<br />

<strong>The</strong> <strong>22</strong>nd D AA had<br />

approved the pr oject and<br />

<strong>The</strong> site of the former Del Mar Skate Ranch, where plans for a new junior sports training facility was supposed<br />

to be built, has been put on an indefinite hold due to funding. Photo by Jared Whitlock<br />

agreed to fund the $1.25 million.<br />

But it took mor e than 2<br />

1/2 years to obtain the CDP .<br />

During that time, Titleist was<br />

sold. <strong>The</strong> new owners “decided<br />

to mo ve in a differ ent<br />

direction and we were unable<br />

to solidify the partner ship,”<br />

Clay wrote.<br />

Clay said he belie ved at<br />

the time the project could still<br />

move forward without a major<br />

sponsor, but once the full site<br />

survey was performed, soil<br />

samples indicated more work<br />

was needed than what w as<br />

originally expected. <strong>The</strong> price<br />

tag continued to rise as the<br />

cost to bring utilities to the<br />

site also increased.<br />

“After much debate and<br />

evaluation it has been determined<br />

that it is no longer<br />

financially feasible to complete<br />

the pr oject with the<br />

approved budget,” Clay’s letter<br />

states. “Increasing the<br />

budget and r equesting additional<br />

DAA funds is not a<br />

financially sound decision.”<br />

Clay said he decided to<br />

put the project on hold while<br />

he looks f or another sponsor<br />

or an underwriter.<br />

Clay estimates a bout<br />

$<strong>22</strong>,000 has been spent on<br />

architectural plans and permitting<br />

fees. Knowing how<br />

much time and effort Clay<br />

had invested in the center ,<br />

directors said they appreciated<br />

him putting the project on<br />

hold before any more money<br />

was spent.<br />

Plans called f or sportsspecific<br />

conditioning and<br />

workout programs for young<br />

athletes, not just golfer s. It<br />

was to include a 55,000square-foot<br />

indoor facility and<br />

35,000-square-foot field east<br />

of the r acetrack, where the<br />

skate ranch was once located.<br />

Contact us at sports@coastnewsgroup.com<br />

with story ideas, photos or suggestions<br />

ming with activity, including an<br />

art show with photo grapher<br />

and UNIV friend, Charles<br />

Bergquist, and a top-secret surfboard<br />

project with professional<br />

surfer Rob Machado.<br />

Somewhere mixed into<br />

this busy sc hedule, Swart has<br />

mastered the pairing of local<br />

and universal appeal. His<br />

brand and store are focused on<br />

this ideal, and the amalgam<br />

feels undeniably natural.<br />

“We’re connected with the<br />

town and the r egion, but we<br />

also focus on being internationally<br />

known, recognized and<br />

marketed at the same time. ”<br />

Swart said, “We focus our premium<br />

denim, made in<br />

California, and other key UNIV<br />

items toward the Japan market,<br />

and, as a result, we’re sold<br />

in some of the best stor es in<br />

Tokyo.”<br />

Going forward, look for<br />

more of the UNIV line selling<br />

worldwide, especially in Japan,<br />

Australia and Eur ope. With<br />

plans for store expansion right<br />

here in Encinitas, Swart also<br />

A17<br />

Enter to win this free UNIV skate deck. See details below. Photo by<br />

Spencer Hirsch<br />

UNIV<br />

CONTINUED FROM A16<br />

has his eye on opening a ne w<br />

UNIV store in Japan by the end<br />

of <strong>2013</strong>.<br />

UNIV is proving that it’s a<br />

good time to be local. And it’s a<br />

good time to be w orldly. But if<br />

you can, be both.<br />

Spencer Hirsch is a writer living in<br />

Encinitas. He has worked in marketing,<br />

e-commerce and brand development<br />

across several action sports<br />

brands. He surfs Pipes, skis<br />

Mammoth and skates a friend’s backyard.<br />

Follow him on Twitter and<br />

Instagram at @spencerhirsch, and<br />

email him at shirsch@coastnewsgroup.com.<br />

UNIV CONTEST<br />

Enter to win a FREE<br />

UNIV skate deck! Follow<br />

me on Instag ram<br />

@spencerhirsch, post your<br />

best coastal photo and<br />

hashtag #coastnewscontest.<br />

I’ll announce the winner<br />

in my next column and<br />

over our social media sites.<br />

Local entries only, please.

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