UNITED STATES DISTRICT COURT FOR THE ... - LCD Class Action

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Case3:07-md-01827-SI Document6141-11 Filed07/12/12 Page30 of 138 In Re TFT-LCD (Flat Panel) Antitrust Litigation PAID MEDIA PLACEMENTS: NATIONAL NEWSPAPERS Several nationally distributed newspapers serve as a timely source of news and information for readers throughout the country. KM recommends placements in the following national newspapers: ➢ A one-third-page ad (7.65” x 10.5”) will be published one time in the Sunday edition of The New York Times with an estimated circulation of 1,457,490. ➢ The New York Times is a leading national news source for upper-income, educated adults. ➢ 65.5% of New York Times’ readers are LCD-TV, Monitor or Laptop Computer Owners. ➢ A one-third page ad (7.19” x 10.5”) will be published one time in the daily edition of The Wall Street Journal with an estimated circulation of 1,717,362. ➢ The Wall Street Journal is a world-leading business news publication. ➢ LCD-TV, Monitor or Laptop Computer Owners are 18% more likely than the average adult to be Wall Street Journal readers. © 2011 KINSELLA MEDIA, LLC 21
Case3:07-md-01827-SI Document6141-11 Filed07/12/12 Page31 of 138 In Re TFT-LCD (Flat Panel) Antitrust Litigation PAID MEDIA PLACEMENTS: CONSUMER MAGAZINES Most adults read one or more magazines during an average month and nearly three out of five adults read or look at a magazine daily. On average, adults read 11 magazine issues per month. Heavy readers read 26 or more magazine issues per month. 4 Weekly magazines quickly accumulate readership and provide timely and efficient notice to readers. KM chose the specific consumer magazines listed below because they are among the highest ranking in coverage of the target audience. KM recommends placements in the following consumer magazines: ➢ A full-page ad (7” x 10”) will be published one time in Newsweek with an estimated circulation of 1,500,000. ➢ Newsweek is published weekly and reports on national and worldwide developments with news, commentary, and analysis. ➢ Over 65% of Newsweek readers are LCD-TV, Monitor or Laptop Computer Owners. ➢ A full-page ad (7” x 10”) will be published two times in People with an estimated weekly circulation of 3,450,000. ➢ People is a weekly publication covering contemporary personalities in entertainment, politics, business, and other current events. ➢ People is the top-ranking magazine in reach against LCD-TV, Monitor or Laptop Computer Owners. ➢ 20.8% of LCD-TV, Monitor or Laptop Computer Owners read an average issue of People Magazine. 4 2011 GfK MRI Doublebase. © 2011 KINSELLA MEDIA, LLC 22
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UNITED STATES DISTRICT COURT FOR THE ... - LCD Class Action

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