UNITED STATES DISTRICT COURT FOR THE ... - LCD Class Action

More documents

Recommendations

Info

Case3:07-md-01827-SI Document6141-11 Filed07/12/12 Page40 of 138 In Re TFT-LCD (Flat Panel) Antitrust Litigation PAID MEDIA PLACEMENTS: NATIONAL MEDIA DELIVERY The paid media program outlined in this plan provides Class Members with multiple exposure opportunities to media vehicles carrying the Notice and delivers the following estimated reach and frequency measurements 8,9 to the target audiences: ➢ An estimated 85.0% of Adults 25+ HHI $60K+ will be reached with an average estimated frequency of 3.5 times, delivering 302,766,000 gross impressions. An estimated 86,556,000 Adults 25+ HHI $60K+ will have an opportunity to see the Notice. ➢ An estimated 83.7% of Adults 25+ will be reached with an average estimated frequency of 3.6 times, delivering 601,955,000 gross impressions. An estimated 167,514,669 Adults 25+ will have an opportunity to see the Notice. Although it is not quantifiable, it is likely, given the media usage habits of LCD-TV, Monitor or Computer Laptop Owners, that the estimated reach of the combined paid media components of the Plan against LCD-TV, Monitor or Computer Laptop Owners will be similar to that of Adults 25+ HHI $60K+. 8 Due to the lack of compatible audience measurement, the contribution of U.S. Territory newspapers is not included in the calculation of the estimated reach and frequency. 9 Delivery estimates are based on data from The 2011 Spring Study. Data is drawn from approximately 13,000 personal interviews with consumers performed during a six-month period. The Spring and Fall Studies are produced 4 times per year (2 Spring and 2 Fall). Consumer information is recorded on 6,000 products in 550 service categories and various lifestyle activities. Respondents are selected based on the ability to project their responses nationally. The survey results are samplebased. Therefore, estimates of audience and/or demographics from these surveys are subject to sampling and non-sampling error. The use of mathematical values from those surveys should not be regarded as a representation that they are exact to the precise mathematical value stated. © 2011 KINSELLA MEDIA, LLC 31
Case3:07-md-01827-SI Document6141-11 Filed07/12/12 Page41 of 138 In Re TFT-LCD (Flat Panel) Antitrust Litigation EARNED MEDIA Earned media provides additional notice to Class Members, amplifying the paid media program. Earned media, as opposed to paid media, occurs by disseminating a message about the litigation and Settlement to the media without a guarantee that it will appear. KM will distribute the message to media outlets (newspapers, websites, television and radio stations) hoping to spark press interest and generate coverage. All earned media outreach materials will be un-biased and informative, designed to provide potential Class Members with a basic overview of the litigation and Settlements and how they can obtain further information about their rights. The earned media outreach for this program will focus primarily on key daily newspapers, websites, wire services, national newspaper bureaus and major television and radio outlets. PRESS RELEASE KM will distribute a press release on PR Newswire’s national wire, reaching more than 5,500 print and broadcast outlets and more than 5,400 websites and online databases as well as appropriate technology reporters. The press release will highlight the toll-free telephone number and case website address so that Class Members can obtain complete information. KM will provide comprehensive tracking and monitoring of the usage of the press release Social Media Post A SocialPostTM will be included as part of the press release. The SocialPostTM will utilize both general and industry specific Twitter accounts to attract additional audiences and online searchers to the notice. Products with LCD displays are part of a lawsuit and settlements. For information www.LCDclass.com BLOGGER OUTREACH Bloggers and online media outlets will be contacted directly to inform them about the litigation and Settlements and provide them with a link to the case website where they can get more information. The list contains over 3,300 bloggers and online media outlets that focus on computers and electronics. A list of Blogger websites is attached as Exhibit D. REALLY SIMPLE SYNDICATION Advertising via Really Simple Syndication (“RSS feed”) is similar to a banner advertisement but it is much more targeted. The feeds benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. RSS feeds will target people registered to receive information related to technology. The RSS technology feed includes some of the top technology publishers, including: Tech Target, CNET, BNET, PC World, IT World, Ziff-Davis Enterprise, CIO, CSO, etc. A list of RSS feed websites is attached as Exhibit E. © 2011 KINSELLA MEDIA, LLC 32
Page 1 and 2: Case3:07-md-01827-SI Document6141-1
Page 9 and 10: 4. This declaration is based upon m
Page 13 and 14: Earned Media 20. The paid and onlin
Page 45: Case3:07-md-01827-SI Document6141-1
Page 55 and 56: Effective July 2011 Alabama 421,982
Page 59 and 60: State City/Newspaper Circulation To
Page 89 and 90: Quadrant One - Sample Site List New
Page 97 and 98:
Case3:07-md-01827-SI Document6141-1
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Woosley v. State of California, No.
Page 139 and 140:
Hart v. Central Sprinkler Corp., No
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
show all

UNITED STATES DISTRICT COURT FOR THE ... - LCD Class Action

Create successful ePaper yourself

Delete template?

Save as template?