UNITED STATES DISTRICT COURT FOR THE ... - LCD Class Action

Case3:07-md-01827-SI Document6141-11 Filed07/12/12 Page38 of 138
In Re TFT-LCD (Flat Panel) Antitrust Litigation
➢ Macworld.com is a site dedicated to Apple product consumers. Site content includes product
reviews, news, tips, and blogs. Macworld is considered the expert authority on products in the
Mac universe.
➢ Banner advertisements measuring 728x90 and 160 x 600 pixels will appear on Macworld for a
total estimated 625,000 gross impressions.
➢ The banner advertisements will appear for approximately 30 days.
➢ Microsoft Media Network is a network that represents over 400 websites reaching nearly 80%
of U.S. Internet users.
➢ Banner advertisements measuring 728 x 90 pixels, 300 x 250 pixels and 120 x 600 pixels will
appear, on a rotating basis, on websites that are part of the Microsoft Media Network, for a
total estimated 50,701,000 gross impressions.
➢ The banner advertisements will appear for approximately 30 days.
➢ The NetShelter Media Network represents over 150 technology websites and is the widest
reaching technology network on the Internet.
➢ Banner advertisements measuring 728 x 90 pixels and 300 x 250 and 120 x 600 pixels will
appear, on a rotating basis, on various NetShelter Web pages, for a total estimated 12,000,000
gross impressions.
➢ The banner advertisements will appear for approximately 30 days.
➢ PCMag.com content includes product reviews, tech news, buying guides, market-leading
opinion, proprietary downloads and special features. This information is used to make
informed decisions on purchasing a wide range of products from laptops to digital cameras.
© 2011 KINSELLA MEDIA, LLC
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