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GAMEONINSIDE THE INDUSTRY ILLUSTRATION BY JAMES HUNGASKI/HUNGASKIILLUSTRATION.COM Is This Seat Taken? Imagine your stadium bleachers in a faraway land. It usually starts something like this: Residents in Thurston County, Wash., awoke one morning last April to news that bleachers that could accommodate 100 people were missing from a municipal playground complex. In October, state police arrested a man who’d reportedly stolen 40 sections of new aluminum bleachers from the Oregon State University softball field. Anne Arundel County, Md., police reported bleacher thefts at five parks in four days leading up to last Christmas. Fourteen thousand dollars’ worth of bleachers that represented a community park revitalization were gutted one night in Washington, D.C. Fifteen-by-27-foot bleacher sections were lifted from an Akron, Ohio, high 14 ATHLETIC BUSINESS APRIL 2008 ATHLETICBUSINESS.COM school football stadium. The list goes on. The widespread theft of aluminum bleachers among other aluminum, steel and copper objects nationwide is being attributed to dramatic spikes in prices for raw metals over the past few years — a partial result, at least, of building booms in countries such as China and India. (As of March 1, raw aluminum was fetching about $1.28 per pound stateside.) “We are seeing a lot of bleacher thefts,” says Bruce Savage, vice president of the Institute of Scrap Recycling Industries, a nonprofit organization that represents more than 1,000 scrap-metal processing companies nationwide. “The prices for the actual commodities have just skyrocketed and it’s making thieves target all
kinds of things that you wouldn’t think of as targets.” The bleacher heist is fairly routine — you need some tools and some wheels. “They had to have loaded up a truck with it,” Akron police lieutenant Rick Edwards concluded in an October interview with the Cleveland Plain-Dealer after $10,000 worth of bleachers were pilfered from a high school football stadium. “They weren’t carrying that stuff away.” From there, says Savage, the bleachers are often cut into smaller pieces, and mixed with other metals and recycleable material to create what looks to be legitimate construction debris. “If bleachers were brought into a scrap yard, they’d be pretty identifiable,” says Savage. “But once they mix it up with other materials, it becomes something that’s not going to raise a lot of suspicions.” In an effort to curb metal theft, ISRI has partnered with the National Crime Prevention Council to create a nationwide network (found at isri.org/theftalert), so that when bleacher owners report a theft, scrap dealers are alerted with descriptions of the stolen goods and other pertinent details. For what it’s worth, most state governments have recognized the severity of the problem of illegal scrap dealing, and have either enacted or are considering legislation that requires metal buyers to }CHURCHANDSKATE For one arena this winter, “See a need and fill it,” that old axiom of business, translated to “See an empty rink and try to fill it.” Stung by the 2006 loss of its anchor tenant, the minor league Roanoke Valley Vipers, the Roanoke (Va.) Civic Center attracted a certain class of recreational skater to its ice sheet during four normally sleepy Sunday afternoons with “Blessed Blades,” a program inviting churchgoing families to enjoy skating to religious-themed music provided by a local Christian radio station. The idea seemed to be gaining disciples as the program went on — fewer than 50 the first week, to as many as 75 the second and 130 the third. As Curtis Bayer, a youth leader who had shepherded a flock of 24 skaters from Sandy Ridge Baptist Church in Rocky Mount, told The Roanoke Times, “We like to come out for things that support Jesus.” — Andrew Cohen THESCORE ATHLETICBUSINESS.COM APRIL 2008 ATHLETIC BUSINESS 15 PHOTOS BY ERIC BRADY, COURTESY OF THE ROANOKE TIMES 37 Average percentage drop in local television viewership of NHL hockey games featuring Atlanta, Dallas, Tampa Bay and Phoenix 76 Average percentage rise in local television viewership of NHL hockey games featuring Detroit, St. Louis and Minnesota 6,700 Hotel room nights attributed to the NHL All-Star Game, held in Atlanta on Jan. 27 25,000 Hotel room nights attributed to the International Poultry Expo, held in Atlanta the previous week 230 Price, in dollars, of one pair of Michael Jordan’s 23rd edition Nike Air Jordan basketball shoes, with only 23 pairs available for sale in each of 23 locations nationwide Jan. 25 7.99 Clearance price, in dollars, of one pair of Stephon Marbury’s Starbury basketball shoes in most Steve & Barry’s stores that same week 70 Amount, in millions of dollars, of the public subsidy for a 660-car valet parking garage at the new Yankee Stadium, where virtually all spaces will be reserved for the free, year-round use of the New York Yankees and VIPs 108 Percentage increase in the price of game-day parking spaces for the general public between 2007 and 2009, the year the stadium opens SOURCES: 1-2. THE NEW YORK TIMES 3-4. ATLANTA CONVENTION & VISITORS BUREAU (ATLANTA JOURNAL-CONSTITUTION) 5. WSB-TV ATLANTA 6. THE NEW YORK POST 7-8. NY DAILY NEWS
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