ENVIRON EDUCATI 38 ATHLETIC BUSINESS APRIL 2008 ATHLETICBUSINESS.COM
MENTAL N CAMPUS PHOTOS COURTESY OF THE UNIVERSITY OF CALIFORNIA, BERKELEY BUFFING UP At Cal, custodial staff works the fitness floor even as students work out. Atop the roof of San Diego State University’s Mission Bay Aquatic Center sits 5,000 square feet of solar panels used to heat water pulled from the facility’s 50-meter pool. Representing $100,000 of an overall $10 million construction budget, the panels are already halfway to paying for themselves in energy savings — remarkable, considering the facility celebrates its first anniversary this month. Within the school’s 10-yearold recreation center, meanwhile, 24-foot ceiling fans installed last year move conditioned air so subtly as to virtually go unnoticed, yet enough to substantially reduce airconditioning costs. “Rec centers are not the most energy-efficient places in the world. We use a lot of electricity, we use a lot of water in bathrooms and showers, and we use a lot of air conditioning,” says Eric Huth, SDSU’s recreation director. “Our building has a $300,000 annual energy bill, and if I can reduce that by just 10 or 15 or 20 percent, I can RECREATION DEPARTMENTS ARE PLAYING A LEAD ROLE IN PROMOTING GREEN FACILITY OPERATIONS. BY PAUL STEINBACH make a substantial monetary savings for our budget. So that’s my interest.” But, Huth adds, the Associated Students of San Diego State, under whose auspices the rec department operates, are demanding that campus sustainability efforts transcend the physical plant. That’s why over winter break the recreation staff broke up into groups of five and formulated ways to mitigate the department’s environmental impact even more. Ideas ranged from encouraging users to turn off entertainment monitors on stationary bikes and elliptical machines when done working out to discouraging staff from using aerosol spray cans. It’s the kind of thinking that the student group has officially dubbed “Green Love.” “We really got on board with it and have been working since the fall semester to do as much as we can,” Huth says. “I think there’s been a tipping point in sustainability in the last couple of years, and it just seems like it’s on everyone’s agenda.” Just as student interest in personal health and fitness has driven the recreation center development boom of the past 20 years, a growing concern among students about environmental well-being is now having a direct influence on how these facilities are run. “I met recently with some student leaders, and I left that meeting absolutely astounded at the interest in cultivating the ‘go green’ spirit,” says Kathleen Hatch, director of Washington State University’s recreation department, which last fall launched the “Be Crimson, Go Green” campaign. “Because we are an institutional arm that’s reaching 85 to 95 percent of students, the recreation department is a great place to start to model different practices. I mean, we’ve actually been ordering organic T-shirts.” And the green movement in campus recreation is rapidly becoming more than a West Coast phenomenon. The University of Maine, for instance, has invested in green cleaning supplies to care for its 87,000-square-foot Student Recreation and Sports Center, ATHLETICBUSINESS.COM APRIL 2008 ATHLETIC BUSINESS 39