Victorian Masters Sport Resource Kit - Australian Sports Commission

CASE STUDY 7
Mildura Rural Council: Good Sports are Ageless
What was the aim of the program?
◗ To offer the older adult community a
variety of recreational activities, including
sport, in which they might not have
participated in previously.
◗ To develop relationships between the local
sport clubs and associations and older
adults which make up a substantial
proportion of the community.
How was the opportunity created?
◗ A network forum was organised by the
Council to bring together venue operators,
sport clubs and associations, community
groups and other government service
providers associated with managing the
client group.
What were the benefits of the program?
◗ Significant benefits for individuals were
created including improved physiological
and psychological well being and
5.5 Sport and Recreation Victoria,
Department of State
Development
Sport and Recreation Victoria (SRV) exists in
part to stimulate the growth of all facets of
the sport industry and to encourage
participation in physical activity, including
Masters Sport. SRV works with sport
organisations to develop sport opportunities,
and funds participation programs in the sports
industry.
In the area of Masters Sport, SRV performs
the following tasks:
◗ Securing Masters events for the State of
Victoria,
◗ Initiating projects that assist in the
development of Masters Sport
particpation opportunities,
improved social networks within the older
adult community.
◗ Sporting venues and clubs had the
opportunity to market their services to a
new group with the possibility of
improving membership or use of facilities.
What were the keys to making it work?
◗ Receiving a grant from VicHealth to assist
with administration, venue and
promotional costs.
◗ Conducting research on the needs of
potential clients.
◗ Involving a range of groups and individuals
from all parts of the community – venue
providers, club administrators, community
group leaders and government agencies.
Source: Mildura Rural Council – Active for Life
Good Sports Are Ageless Report.
◗ Assisting to develop and implement the
Victorian Masters Sport Strategy,
◗ Promoting Masters Sport directly to sport
organisations,
◗ Promoting Masters Sport role models,
◗ Funding sport organisations to conduct
programs targeting masters aged people,
◗ Identifying current opportunities and
providers of Masters Sport, and
◗ Distributing resource kits and informing
sport organisations about Masters Sport in
Victoria.
5.6 Victorian Health Promotion
Foundation (VicHealth)
VicHealth exists to promote health in the
Victoria community. VicHealth works with
sport organisations to promote this health
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5. Role of Organisations