NOW! 12-13 - Telos

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OMNIA | RADIO PROCESSING | APPLICATION ARTICLE 44 WPOZ ORLANDO AND OMNIA.11 A WINNING COMBINATION WPOZ President and CEO Jim Hoge One of the great success stories of the past year or so has been the phenomenal ratings explosion of WPOZ (http://zradio.org) in Orlando Florida, currently the #1 radio station in the market. With about 60 signals available in the region, competition is ierce. Therefore, leading stations know how important it is to take nothing for granted, especially when it comes to the overall impact and appeal of their station's audio. Incorrectly processed audio can adversely affect long term listening and jeopardize ratings potential. As WPOZ President and CEO Jim Hoge points out, an Omnia.11, which they deployed some months ago, dramatically improved the station’s dial presence beyond that of any other station in the market at the time: “When we irst ired up the Omnia.11, we were suddenly bigger and brighter than any other FM in the region. The contrast was amazing, absolutely amazing. We quickly established a unique, clear sound that was roaring loud, yet totally distortion free. I have been very impressed.” Mr. Hoge went on to report that the Omnia.11’s treatment of the HD-1 has been “equally as impressive. The HD side never sounded anywhere near this good”. So we sat down with Jim Hoge and asked him to expand on his thoughts about the Omnia.11: WHAT DO YOU LIKE ABOUT THE OMNIA.11 IN TERMS OF AUDIO PERFORMANCE? The tradeoff with any audio processing is loudness at expense of distortion. The Omnia.11 has broken down this wall where one can dial in the punch and loudness to gather cume yet retain the clarity to keep this new found audience listening longer. DESCRIBE THE SPECIFIC PROCESSING NEEDS THAT YOU HAVE WHEN PROCESSING THE FORMAT OF WPOZ. Our genre, AC Christian, has battled poor production for years. The limiter and clipper architecture of the Omnia.11 does help to undo the damage of sloppy recording and poor mastering. However, the biggest problem facing every station in the top markets is PPM encoding. This encoding puts a mid to high frequency buzz in everything. We have found that careful adjusting of the Omnia.11's limiter output mix will alleviate the damage from Arbitron encoding. This is something we have not been able to do with any other processor. CAN YOU TELL ME HOW OMNIA.11 HAS IMPROVED MUSIC REPRODUCTION AND VOICE? High-end clarity is the most noticeable improvement. Because of that, we had to go back in and readjust all the mike processing as the talent became much brighter. This is a PD's dream come true (pun intended!)
TECHTALK BLOG TELOSALLIANCE.COM/BLOG HOW IS IT AN IMPROVEMENT OVER WHAT YOU WERE PROCESSING WITH BEFORE? Our previous processor, which is a “latest and greatest” from another company, has been relegated to the "B" chain. No matter which preset we tried, including all the new ones with the new controls, nothing could equal the clarity of the Omnia.11. HOW DOES WPOZ AUDIO QUALITY AND LOUDNESS STACK UP AGAINST THE OTHER STATIONS IN THE MARKET Let's see. We installed the Omnia.11's in January 2011 and, since then, have been either number one or two in the ratings monthlies ever since. We also noticed a couple of unbiased, positive comments posted on the Orlando message board on the website radio-info.com. BROCHURES OMNIAAUDIO.COM/BROCHURES SOFTWARE UPDATES OMNIAAUDIO.COM/SOFTWARE WOULD YOU RECOMMEND THE OMNIA.11 TO OTHER STATIONS? (NOT COMPETITION, OF COURSE!) Absolutely, and we have told many friends around the country of our great success with the Omnia.11. And, yes, at least one of our competitors did ind out what we are using and installed an Omnia.11 here in Orlando right away! FIND A DEALER OMNIAAUDIO.COM/BUY AUDIO PROCESSING | FM | FM+HD | AM | MULTICASTING | CODED AUDIO | STUDIO APPLICATIONS OMNIAAUDIO.COM 45
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NOW! 12-13 - Telos

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