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Strategic responses to Performance Measurement in Nonprofit ...

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41<br />

share <strong>in</strong> reduc<strong>in</strong>g the importance attached by the nonprofit management <strong>in</strong> moni<strong>to</strong>r<strong>in</strong>g the<br />

societal impact. A professional management will most likely be more <strong>in</strong>terested <strong>in</strong><br />

demonstration <strong>to</strong> their board how well it fulfils its managerial function. The role how much a<br />

performance measurement system is geared <strong>to</strong>wards strategy implementations depends<br />

additionally on the attitude of the dom<strong>in</strong>ant political coalition <strong>to</strong>wards the strategy process.<br />

The above presented options by Oliver could also be used <strong>to</strong> discuss basic attitudes <strong>in</strong> the<br />

strategy process.<br />

So far the paper has addressed more implicitly than explicitly which context or moderat<strong>in</strong>g<br />

fac<strong>to</strong>rs <strong>in</strong>fluence the choice of the strategic options. The follow<strong>in</strong>g paragraphs just highlight a<br />

few of them without be<strong>in</strong>g complete. A guid<strong>in</strong>g assumption is that it is not so easy <strong>to</strong> change<br />

the basic attitude a nonprofit organisation has <strong>to</strong>wards performance measurement because it is<br />

resource <strong>in</strong>tensive process and a change of the option chosen also is resource-<strong>in</strong>tensive.<br />

If we look at fac<strong>to</strong>rs <strong>in</strong>fluenc<strong>in</strong>g the choice of a nonprofit various fac<strong>to</strong>rs emerge. The<br />

follow<strong>in</strong>g fac<strong>to</strong>rs discussed are most likely <strong>in</strong>complete and focus also on basic expectations<br />

with respect <strong>to</strong> the general design of the performance measurement system <strong>in</strong> order <strong>to</strong> cover<br />

some aspects which are not addressed by the framework of Oliver with respect <strong>to</strong> the <strong>in</strong>ternal<br />

motivation <strong>to</strong> <strong>in</strong>troduce a performance measurement system.<br />

In l<strong>in</strong>e with the resource dependency theory one could argue that it depends on the<br />

dependency of a nonprofit of the funders, the amount <strong>in</strong>stitutional f<strong>in</strong>d<strong>in</strong>g has <strong>in</strong> <strong>in</strong>come<br />

generat<strong>in</strong>g, and the number of funders if a nonprofit complies more or less with the funder‟s<br />

accountability expectations. Therefore the follow<strong>in</strong>g prepositions are made:<br />

P1: The higher the amount of <strong>in</strong>come a nonprofit organisation generates form funders<br />

the higher the compliance with external pressures from funders will be.<br />

P2: The lower the chance of a nonprofit organisation is <strong>to</strong> substitute <strong>in</strong>come from<br />

funders by other <strong>in</strong>come sources, the higher the compliance <strong>to</strong> external pressures will<br />

be.

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