Psychographic Sourcebook - GfK MRI
Psychographic Sourcebook - GfK MRI
Psychographic Sourcebook - GfK MRI
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PART 1: Survey of the American Consumer<br />
II. Attitudes and Opinions on Marketing Issues<br />
D. Consumer Confidence<br />
Many national surveys and polls cover issues about consumer confidence in the economy, but with <strong>MRI</strong> you can explore those issues in context<br />
with the qualitative and quantitative data available in the Survey of the American Consumer.<br />
Questions – Consumer Confidence:<br />
• Thinking of the last 12 months, do you believe that you and your household are better off, about the same or worse off financially<br />
than you were one year ago?<br />
• Thinking of the next 12 months, do you think you and your household will be better off, about the same or worse off financially one<br />
year from now?<br />
• Thinking of the last 12 months, do you believe that the economy and business conditions in the country as a whole are better, about<br />
the same or worse now than one year ago?<br />
• Thinking of the next 12 months, do you think that the economy and business conditions in the country as a whole will be better, about<br />
the same or worse one year from now?<br />
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