Psychographic Sourcebook - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

PART 2: Teenmark I. <strong>Psychographic</strong> Batteries N. Leisure Activities (continued) Do you engage in any of the following activities? • Collecting—comic books • Collecting—coins • Collecting—figurines • Collecting—stamps • Electric trains • Raising pets Do you personally buy/collect or trade sports/trading cards? • Baseball • Basketball • Football • Hockey • Magic cards • Other sports 59
PART 2: Teenmark I. <strong>Psychographic</strong> Batteries O. Out-of-Home Media Attitudes This battery explores teens’ reactions to advertising found at out-of-home, outdoors and in non-traditional venues such as cell phones and movie theaters. Questions – Out-of-Home Media Attitudes: Here is a list of different places where you might find advertising. How much interest do you have in the advertising that appears in these places (considerable interest, some interest, not much interest or have never seen)? • Billboards • Ads on buses/trains • Ads at bus stops or train stations • Ads inside taxis • Ads on top of taxis • Ads at spports or entertainment events • Ads on elevators • Ads on postcards • Ads sent to a cellphone or other mobile device • Ads at the movies • Ads in stores • Product placement in video games • Product placement in TV shows • Product placement in movies 60
Page 1 and 2:
The MRI Psychographic Sourcebook A
Page 3 and 4:
The MRI Psychographic Sourcebook Ta
Page 5 and 6:
Survey of the American Consumer
Page 7 and 8:
PART 1: Survey of the American Cons
Page 9 and 10:
PART 1: Survey of the American Cons
Page 11 and 12: PART 1: Survey of the American Cons
Page 55 and 56: PART 2: Teenmark I. Psychographic B
Page 61: PART 2: Teenmark I. Psychographic B
Page 65 and 66: PART 2: Teenmark II. Psychographic
Page 71 and 72: American Kids Study
Page 73: Mediamark Research & Intelligence A
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Psychographic Sourcebook - GfK MRI

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