Psychographic Sourcebook - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

PART 3: American Kids Study MRI’s American Kids Study, with 5,400 participants age six to 11 from households included in the Survey of the American Consumer, uses an extensively studied and tested child-friendly questionnaire to explore several areas: personal information, media usage, product consumption and lifestyles. In addition, the study includes a series of psychographic questions that ask young children directly about what is often only observed about them or inferred from their behavior. Psychographic Questions in the American Kids Study: These are some things other kids have said about themselves. Thinking about yourself, which of the following statements do you completely agree with? • I worry about school tests • I am happy being my age • I wish I were older so I could do more • Religion is important to me • I want to go to college • I wish I had more free time • I want to make a lot of money when I am older • I often do things to help other people • I feel stressed out a lot of the time • I am one of the first people to try new things • I worry about what will happen in the future • My friends are an important part of my life • My family is an important part of my life* • I don’t like the way I look • Sometimes I worry so much I can’t sleep • Other kids my age look to me for what is cool • I am happy with my weight • Being “in style” is very important to me* • I wish I could gain weight • I wish I could lose weight * New in 2007 American Kids Study 68
Mediamark Research & Intelligence A Member of the GfK Group Headquarters 75 Ninth Avenue New York, NY 10011 T 212 884 9200 T 800 310 3305 www.mediamark.com Offices in Chicago and Los Angeles
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The MRI Psychographic Sourcebook A
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The MRI Psychographic Sourcebook Ta
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Survey of the American Consumer
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PART 1: Survey of the American Cons
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Page 71: American Kids Study
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Psychographic Sourcebook - GfK MRI

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