Psychographic Sourcebook - GfK MRI

PART 1: Survey of the American Consumer
IV. Lifestyle Choices
A. Diet Control/Eating Habits
It is increasingly clear that what we decide to eat is often a lifestyle choice—a choice that reflects how we view our health. The battery of
questions concerning diet control and eating habits help marketers understand specific methods consumers use to manage their weight and
overall health.
Questions – Diet Control/Eating Habits: Are you presently controlling your diet? If yes, reason for diet control:
• Blood sugar level
• Cholesterol level
• Lactose intolerance
• Maintain weight
• Physical fitness
• Regularity
• Salt restriction
• Weight loss
• Other
Do you buy foods specifically labeled as?
• Fat-free
• High fiber
• High protein
• Lactose-free
• Low-calorie
• Low-carb
• Low-cholesterol
• Low-fat
• Low-sodium
• Natural or organic
• Sugar-free
Do you consider yourself to be?
• Semi-vegetarian
• Vegetarian
• Vegan
If you are dieting, which methods are you using?
• Jenny Craig
• LA Weight Loss Center
• South Beach Diet
• Weight Watchers
• Other diet organization or club
• Atkins Diet
• Doctor’s care/diet
• Diet control book
• Exercise program
• Other
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