Psychographic Sourcebook - GfK MRI
Psychographic Sourcebook - GfK MRI
Psychographic Sourcebook - GfK MRI
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The <strong>MRI</strong> <strong>Psychographic</strong> <strong>Sourcebook</strong><br />
Table of Contents (continued)<br />
VI. <strong>Psychographic</strong> Segmentation Analyses 27<br />
A. Consumer Innovators 28<br />
B. LeisureStyles 29<br />
C. LifeMatrix 30<br />
D. Technology 31<br />
E. Market Involvement & Savings 32<br />
F. Banking Methods 33<br />
G. Cooking & Food Shopping 34<br />
H. Eating & Nutrition 35<br />
I. Buying Styles 36<br />
J. Vacation Preferences 37<br />
K. Travel Planning 38<br />
L. Preferred Automotive Characteristics 39<br />
M. Interest in Automobiles 40<br />
N. Medicine & Drugs 41<br />
O. Doctors & Healthcare 42<br />
P. Media Attitudes 43<br />
Q. Money Borrowing Attitudes 44<br />
R. Diet Control 45<br />
S. “Green” 46<br />
T. Responsiveness to Ads Across Media 47<br />
U. Newspaper Readers 48<br />
V. Civic & Political Engagement 50<br />
PART 2: Teenmark 52<br />
I. <strong>Psychographic</strong> Batteries 52<br />
II. <strong>Psychographic</strong> Segmentation Analyses 61<br />
A. Fashion 61<br />
B. Internet/Online Technologies 62<br />
C. Finance 63<br />
D. Yourself 64<br />
E. Beauty: Makeup 65<br />
F. Beauty: Hair 66<br />
G. Music 67<br />
PART 3: American Kids Study 68<br />
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