Psychographic Sourcebook - GfK MRI
Psychographic Sourcebook - GfK MRI
Psychographic Sourcebook - GfK MRI
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PART 3: American Kids Study<br />
<strong>MRI</strong>’s American Kids Study, with 5,400 participants age six to 11 from households included in the Survey of the American Consumer, uses an<br />
extensively studied and tested child-friendly questionnaire to explore several areas: personal information, media usage, product consumption<br />
and lifestyles.<br />
In addition, the study includes a series of psychographic questions that ask young children directly about what is often only observed about<br />
them or inferred from their behavior.<br />
<strong>Psychographic</strong> Questions in the American Kids Study: These are some things other kids have said about themselves. Thinking about<br />
yourself, which of the following statements do you completely agree with?<br />
• I worry about school tests<br />
• I am happy being my age<br />
• I wish I were older so I could do more<br />
• Religion is important to me<br />
• I want to go to college<br />
• I wish I had more free time<br />
• I want to make a lot of money when I am older<br />
• I often do things to help other people<br />
• I feel stressed out a lot of the time<br />
• I am one of the first people to try new things<br />
• I worry about what will happen in the future<br />
• My friends are an important part of my life<br />
• My family is an important part of my life*<br />
• I don’t like the way I look<br />
• Sometimes I worry so much I can’t sleep<br />
• Other kids my age look to me for what is cool<br />
• I am happy with my weight<br />
• Being “in style” is very important to me*<br />
• I wish I could gain weight<br />
• I wish I could lose weight<br />
* New in 2007 American Kids Study<br />
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