Psychographic Sourcebook - GfK MRI

More documents

Recommendations

Info

$more children enjoy math than reading & writing - GfK MRI$

PART 1: Survey of the American Consumer II. Attitudes and Opinions on Marketing Issues D. Consumer Confidence Many national surveys and polls cover issues about consumer confidence in the economy, but with <strong>MRI</strong> you can explore those issues in context with the qualitative and quantitative data available in the Survey of the American Consumer. Questions – Consumer Confidence: • Thinking of the last 12 months, do you believe that you and your household are better off, about the same or worse off financially than you were one year ago? • Thinking of the next 12 months, do you think you and your household will be better off, about the same or worse off financially one year from now? • Thinking of the last 12 months, do you believe that the economy and business conditions in the country as a whole are better, about the same or worse now than one year ago? • Thinking of the next 12 months, do you think that the economy and business conditions in the country as a whole will be better, about the same or worse one year from now? 16
PART 1: Survey of the American Consumer III. Attitudes on Personal Issues A. Interest in Sports To rabid sports fans, everyone should feel as strongly as they do about their teams; adults on the opposite end of the spectrum are mystified about enthusiasm for any spectator sport. <strong>MRI</strong> explores these extremes of feeling—and points between—for a number of organized sports. Questions – Interest in Sports: On a scale from “0” to “10” where “0” means you are not a sports fan at all, “5” means you are an average sports fan and “10” means you are a super sports fan, where would you place yourself on that scale for each of the following? • All sports • College Basketball • College Football • Major League Baseball • NASCAR • NBA • NFL • Olympics • Tennis 17
Page 1 and 2: The MRI Psychographic Sourcebook A
Page 3 and 4: The MRI Psychographic Sourcebook Ta
Page 5 and 6: Survey of the American Consumer
Page 7 and 8: PART 1: Survey of the American Cons
Page 17: PART 1: Survey of the American Cons
Page 55 and 56: PART 2: Teenmark I. Psychographic B
Page 65 and 66: PART 2: Teenmark II. Psychographic
Page 67 and 68: PART 2: Teenmark II. Psychographic
Page 69 and 70:
PART 2: Teenmark II. Psychographic
Page 71 and 72:
American Kids Study
Page 73:
Mediamark Research & Intelligence A
show all

Psychographic Sourcebook - GfK MRI

Create successful ePaper yourself

Delete template?

Save as template?