Psychographic Sourcebook - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

The MRI Psychographic Sourcebook Table of Contents (continued) VI. Psychographic Segmentation Analyses 27 A. Consumer Innovators 28 B. LeisureStyles 29 C. LifeMatrix 30 D. Technology 31 E. Market Involvement & Savings 32 F. Banking Methods 33 G. Cooking & Food Shopping 34 H. Eating & Nutrition 35 I. Buying Styles 36 J. Vacation Preferences 37 K. Travel Planning 38 L. Preferred Automotive Characteristics 39 M. Interest in Automobiles 40 N. Medicine & Drugs 41 O. Doctors & Healthcare 42 P. Media Attitudes 43 Q. Money Borrowing Attitudes 44 R. Diet Control 45 S. “Green” 46 T. Responsiveness to Ads Across Media 47 U. Newspaper Readers 48 V. Civic & Political Engagement 50 PART 2: Teenmark 52 I. Psychographic Batteries 52 II. Psychographic Segmentation Analyses 61 A. Fashion 61 B. Internet/Online Technologies 62 C. Finance 63 D. Yourself 64 E. Beauty: Makeup 65 F. Beauty: Hair 66 G. Music 67 PART 3: American Kids Study 68 3
Survey of the American Consumer
Page 1 and 2: The MRI Psychographic Sourcebook A
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Page 7 and 8: PART 1: Survey of the American Cons
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PART 2: Teenmark I. Psychographic B
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PART 2: Teenmark II. Psychographic
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American Kids Study
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Mediamark Research & Intelligence A
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Psychographic Sourcebook - GfK MRI

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