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SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 16, 2011. H. J. HEINZ COMPANY (Registrant) By: /s/ ARTHUR B. WINKLEBLACK ........................................ Arthur B. Winkleblack Executive Vice President and Chief Financial Officer Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated, on June 16, 2011. Signature Capacity /s/ WILLIAM R. JOHNSON ................................... Chairman, President and William R. Johnson Chief Executive Officer (Principal Executive Officer) /s/ ARTHUR B. WINKLEBLACK ................................... Executive Vice President and Arthur B. Winkleblack Chief Financial Officer (Principal Financial Officer) /s/ EDWARD J. MCMENAMIN ................................... Senior Vice President-Finance Edward J. McMenamin (Principal Accounting Officer) William R. Johnson Charles E. Bunch Leonard S. Coleman, Jr. John G. Drosdick Edith E. Holiday Candace Kendle Dean R. O’Hare Nelson Peltz Dennis H. Reilley Lynn C. Swann Thomas J. Usher Michael F. Weinstein Director Director Director Director Director Director Director Director Director Director Director Director By: /s/ ARTHUR B. WINKLEBLACK ............................... Arthur B. Winkleblack Attorney-in-Fact 97
Exhibit 31(a) I, William R. Johnson, certify that: 1. I have reviewed this annual report on Form 10-K of H. J. <strong>Heinz</strong> Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared; b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons fulfilling the equivalent functions): a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting. Date: June 16, 2011 By: /s/ A-1 WILLIAM R. JOHNSON Name: William R. Johnson Title: Chairman, President and Chief Executive Officer
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Financial Highlights* EPS (1) CAGR
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Emerging Markets % of Company Sales
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technology. The PlantBottle packagi
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[THIS PAGE INTENTIONALLY LEFT BLANK
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The Company also owns or leases off
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Name Age (as of August 30, 2011) Po
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Disruption of our supply chain coul
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The Company could incur more debt,
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obligation to publicly update or re
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Item 6. Selected Financial Data. Th
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In order to continue to drive susta
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Selling, general and administrative
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The volume reflects ongoing weaknes
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educed S&D, partially offset by inc
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$85 million for the fiscal year end
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At April 27, 2011, the Company had
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As of April 27, 2011, the Company w
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interest rate contracts and cross-c
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In December 2010, the FASB issued a
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Most of these assumptions vary sign
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Sensitivity of Assumptions If we as
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Item 8. Financial Statements and Su
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Report of Independent Registered Pu
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H. J. Heinz Company and Subsidiarie
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Page 54 and 55: Inventories: Inventories are stated
Page 56 and 57: H. J. Heinz Company and Subsidiarie
Page 92 and 93: (e) H. J. Heinz Company and Subsidi
Page 96 and 97: Item 9. Changes in and Disagreement
Page 98 and 99: (1) The Executive Deferred Compensa
Page 100 and 101: (c) Indenture among H. J. Heinz Com
Page 102 and 103: (xxvii) Form of Fiscal Year 2009 Re
Page 106 and 107: Exhibit 31(b) I, Arthur B. Winklebl
Page 108 and 109: Exhibit 32(b) Certification by the
Page 110 and 111: PERFORMANCE GRAPH The following gra
Page 114 and 115: CORPORATE DATA Heinz: H. J. Heinz C
Page 116: H.J. Heinz Company P.O. Box 57 Pitt
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