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YOUTH LITTER SEGMENTATION RESEARCH

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THE REASONS FOR <strong>LITTER</strong>ING<br />

<strong>LITTER</strong>ING WAS REGARDED AS THE<br />

NORM IN MOST SITUATIONS<br />

Few felt guilty about it<br />

Littering is a thoughtless act<br />

They had very low awareness or<br />

concern regarding consequences<br />

It was a very low level taboo, only<br />

becoming important for some when<br />

parents or teachers enforced it

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